March Marks NHL’s Sustainability Initiative

The Hockey WritersBy Aaron SchmidtkeOrganizations and associations around the world have shifted their focus to environmentally-friendly initiatives that incorporate their values with those of green business practices.While the majority of sports associations have been hesitant, the National Hockey League pounced on the opportunity to build relationships and partnerships with several ecological companies.The NHL is the first professional sports league in North America to issue a sustainability report, documenting and disclosing its carbon footprint. It is also the only sports league to make the Environmental Protection Agency’s Top 100 list.In 2010, the league launched NHL Green, an initiative that targets environmental sustainability throughout the sport.Just a year later, the NHL partnered with Green Sports Alliance, which leverages the cultural and market influence of sports to promote healthy, sustainable communities.“Imagine if all sports participated in the support and the advancement of renewal power in North America? The NHL has already proven that’s possible,” said Green Sports Alliance Executive Director Justin J. Zeulner.All 31 NHL clubs are members of the Green Sports Alliance. The non-profit organization is assisting teams to actively contribute to combating climate change and encourage energy efficiency.Read the full story here.