LA Kings Green: Team Launches Sustainable Initiatives

by LA Kings PR @LAKingsPR / LAKings.com

The LA Kings today announced their latest initiative: LA Kings Green, an umbrella program to encompass the team's sustainable initiatives.In recognition that environmental issues directly impact hockey, a sport that is often learned atop of frozen ponds, LA Kings Green aims to bring more awareness to the most critical environmental issues and will continue to drive positive impact through arena operations as well as fan and community engagement.

In collaboration with AEG 1EARTH, AEG's corporate-wide sustainability program, LA Kings Green addresses a wide-range of sustainability-related topics. The focus of Kings Green is threefold:

• Arena Operations: Regular upgrades to the facility to improve its efficiency and maintain STAPLES Center's status as an industry leader in sustainable practices.
• Fan Engagement: Positive, actionable information learned at STAPLES Center and on the LA Kings website to apply at home.
• Community Engagement: Practical opportunities for fans to reduce their environmental footprint through community service events.

"We're always looking for more ways to enhance fan engagement and the game-day experience. STAPLES Center prioritizes environmental sustainability: This is an ISO-14001-certified building, has had array of rooftop solar panels since 2009, was the first US NHL arena to install LED sports lights, and, most recently, Former Vice President Al Gore and other dignitaries helped us celebrate the installation of our new 500-kilowatt Bloom Energy fuel cell, which will further help reduce the arena's carbon footprint," said Lee Zeidman, President, STAPLES Center and L.A. LIVE. "We're excited to support the LA Kings with the launch of their new sustainability initiative, Kings Green. This program will add significant value to communicating environmental best practices to our guests."Read the full story here.