Robin Raj

As an award-winning creative director and copywriter, Robin has contributed to some of the world’s best-known brands for more than three decades. Today, Robin leads Citizen Group, building ‘citizen brands’ and developing purpose-driven campaigns and pro-social initiatives for clients such as Amnesty International, AT&T, Bloomberg Philanthropies, Cisco WebEx, City of San Francisco, City of Phoenix, EVgo, Lids, Major League Baseball, Pabst Brewing, NRDC, Stanford Medicine, The Trust for Public Land, USA Network/NBC Universal, United Nations, University of California, Wal-Mart (sustainability initiative), and WWF Climate Savers.

Over the years, Robin has been a leader in using the power of media to advance sustainability goals for companies, organizations, and their stakeholders. Robin’s work helped support the rise of the Green Sports movement through his defining work with NRDC, Major League Baseball, NHL, NBA, and the Philadelphia Eagles. In 2016, he led the development of the ‘Play Your Part’ campaign on behalf of the Super Bowl 50 Host Committee.

Robin past credits include the “Imagine” and “Instant Karma” campaigns for Amnesty International, based on the songs of John Lennon, which ran in more than 65 countries, and his work at Chiat/Day in the 1980s, where he created the NYNEX Yellow Pages “Human Cartoons” campaign, voted one of Adweek’s 25 Greatest Ad Campaigns. Robin previously co-founded Collaborate, where he led the development of integrated campaigns for Gore-Tex, Logitech, Rock the Vote, Sierra Club, and Seagate, and before that, Coca-Cola, Microsoft, General Motors, Guinness Brewing Company, Mastercard, PBS, and Virgin Records. He began his career at Hal Riney & Partners and Foote Cone Belding/SF, creating campaigns for AT&T, Blitz-Weinhard Brewery, Levi’s, Coors, Gallo, and VISA. In 1990, Robin was named to AdWeek’s Creative All-Stars list. Robin is also co-founder of Solar AquaGrid, a company dedicated to generating renewable energy and putting a lid on water evaporation by shading open canals with solar canopies as drought conditions intensify across the West.