WSL PURE Sets New Standard Designed to Protect Environment Amid Climate Crisis
LOS ANGELES, Calif./USA (Tuesday, June 4, 2019) – The World Surf League (WSL) today announced a series of sustainability commitments that set a new standard for global professional sports. These commitments – designed to inspire, educate and empower ocean lovers while addressing critical environmental issues – apply to all WSL Championship Tour and Big Wave Tour events and include:
- Becoming carbon neutral globally by the end of 2019;
- Eliminating single-serve plastics by the end of 2019; and
- Leaving each place better than it was found.
This effort builds on the WSL’s existing ocean conservation efforts, including WSL PURE, its non-profit arm, which stands for Protecting Understanding and Respecting the Environment. As part of its announcement today, the WSL is also launching a global marketing campaign and inviting members of the ocean community to make the PURE pledge to “Stop Trashing Waves” and join a worldwide paddle out on June 15 in honor of International Surfing Day, founded by the Surfrider Foundation.
“The WSL is incredibly proud to break new ground in sports in the urgent battle against climate change and ocean pollution,” said WSL CEO Sophie Goldschmidt. “We believe it’s our responsibility to be ‘all in’ with our efforts to protect the ocean and beaches amid the devastating climate crisis we all face. We invite everyone who cares about the ocean to join us.”
Some facts that have propelled the WSL to make these commitments:
- Because of increased global temperatures, the ocean has absorbed more than 90 percent of the excess heat in the atmosphere, which causes more frequent and intense storms and dangerously rising sea levels.
- Approximately 30 percent of the carbon in the atmosphere is absorbed by the ocean, causing acidification that harms coral reefs and other marine life.
- Plastics break down into small microparticles that are ingested by marine life, ultimately entering the food we eat and water we drink.
The specifics of the WSL commitments include:
Becoming carbon neutral globally by the end of 2019, including at WSL Championship Tour and Big Wave Tour events:
- The WSL is offsetting its carbon footprint by investing in and supporting projects such as REDD+ (reduce emissions from deforestation and forest degradation) and VCS (Verified Carbon Standard) certified carbon offset projects that have a focus on restoring and protecting natural ecosystems and renewable energy ecosystems and are based in each of the WSL’s regions. For example:
- In Asia Pacific: The Katingan Mentaya project in Borneo is a REDD+ peat swamp forest that fights deforestation from mining and palm oil plantations. VCS and Triple Gold Certified project recognized for its positive social impacts (34 communities; 45k people) and biodiversity (5 Critically Endangered, 8 Endangered, and 31 Vulnerable species).
- In South America: The Santa Vitoria do Palmar and Chui wind farm in Brazil (a United Nations Clean Development Mechanism Certified Emission Reduction project) which powers 400,000 homes, and the ceramic factories of Argibem, São Sebastião, and Vulcão which run on renewable biomass instead of native timber from endangered and unique Brazilian ecosystems, and also has positive social impacts in the community schools.
- In Africa: The Maasai Wilderness Conservation Trust located in Kenya, which supports the Chyulu Hills REDD+ project to promote climate change mitigation and adaptation, restores biodiversity and creates alternative livelihoods.
- In North America: Almost 24,000 acres of protected Redwood forest protected from traditional logging to store carbon and safeguard endangered wildlife (Coho Salmon and Northern Spotted Owl) in the coastal watersheds of the Garcia River Forests in Mendocino County.
- The WSL will also reduce its carbon footprint by regionalizing its operation, limiting non-essential travel and implementing policies to reduce carbon emissions at its offices.
- The WSL carbon offset program is calculated and curated in partnership with STOKE (Sustainable Tourism & Outdoors Kit for Evaluation), a certification organization with standards built specifically for surf and mountain tourism operators, destinations, and affiliated events.
Eliminating single-serve plastics from WSL Championship Tour and Big Wave Tour events by the end of 2019:
- The WSL is specifically targeting items related to food-service like bottled beverages, cutlery, and cups, as these single-serve items are often not recyclable.
- The WSL already provides clean drinking water stations for fans to refill their bottles and choose compostable materials where possible for food service.
Leaving each WSL Championship Tour and Big Wave Tour stop better than it was found:
- The WSL is reducing its event footprint and developing a financial grant program to commit money to local projects and non-profits that are working to safeguard our coasts and protect these habitats.
“So stoked that the WSL is setting this amazing example, and I hope all other professional sports follow their lead – and soon!” said Dr. Ayana Johnson, marine biologist and founder of Ocean Collectiv and Urban Ocean Lab. “Where governments fail to lead, business can and should step all the way up to address our intertwined climate and biodiversity crises.”
“I think it’s a great stance and an important message to send to people around the world,” said 11-time WSL Champion Kelly Slater. “The ocean is vital to everyone, for food, for oxygen and especially to us surfers. I think everyone should make it their priority to care about this issue and make changes in their lives to help.”
As part of the commitment, the WSL is launching a multi-faceted digital and print marketing campaign, titled “Stop Trashing Waves.” Creative features pro surfers Conner Coffin, Filipe Toledo, Carissa Moore, Coco Ho, Tatiana Weston Webb, Paige Alms, Greg Long, Kai Lenny, and Bianca Valenti and will appear across social media and other platforms.
“In the sport of surfing and beyond, it’s imperative that we all act immediately,” said Reece Pacheco, WSL SVP Ocean Responsibility and Executive Director, WSL PURE. “Looking ahead, we plan to inspire more and more people to join us in reducing and offsetting their emissions through our upcoming carbon calculator and offset platform.”
More information about the WSL commitments and tips for the general public, as well as details and locations for paddle outs, can be found at WSLPURE.org.
About the #StopTrashingWaves Pledge
The WSL wants to inspire everyone to take a pledge to Stop Trashing Waves. The WSL is backing up the pledge with new initiatives centered around reducing our carbon footprint, refusing single-serve plastics, and leaving every coastline better than it was found.
To make incredible waves of impact, the WSL is asking everyone to make their own commitment and pledge to #stoptrashingwaves.
No action is too small. Small changes collectively can make big waves to protect our ocean and planet.
Learn more and make the pledge at wslpure.org
About WSL PURE
PURE stands for Protecting, Understanding, and Respecting the Environment, and is the non-profit arm of the WSL. Founded in 2016, WSL PURE is on a mission to inspire, educate, and empower ocean protection, starting with the global surf community. WSL PURE is specifically focused on the climate crisis, plastic pollution, and coastal ruin.
PURE leverages the WSL’s incredible platform to shine a light on the people making a difference — environmentalists, athletes, advocacy organizations, communities, individuals — and collaborates with world-class, non-profit partners including: Bye Bye Plastic Bags, Lonely Whale, Bloomberg Philanthropies, NRDC, North Shore Community Land Trust, Surfrider Foundation, Surfrider Foundation Europe, Take 3 For The Sea, Save The Waves Coalition, Surfers Against Sewage, Sustainable Coastlines HI, Kokua Hawaii Foundation, Santa Barbara Channel Keeper, 5 Gyres Institute and The Center for Climate and Life at Columbia University’s Lamont-Doherty Earth Observatory.
For more information, please visit wslpure.org
STOKE (Sustainable Tourism & Outdoors Kit for Evaluation), a California Social Purpose Corporation, is the world’s first sustainability certification body with standards built specifically for surf and mountain tourism operators, destinations, and affiliated events. Through its network of independent evaluators, STOKE verifies the legitimacy of sustainability claims and provides transparency for the outdoor community through its certification programs-STOKE Surf, STOKE Snow, and STOKE Events. Since 2013, STOKE has grown to 27 members in 11 countries across all of its certification programs.