The Porsche Carrera Cup Italia has been recognized as a sustainable single-brand with ISO 20121 certification, which represents the international standard for sustainable event management, the first application of which dates back to the 2012 London Olympics.
Obtaining ISO 20121 for the Carrera Cup Italia is in line with the 2030 Strategy and with the sustainability objectives pursued by Porsche AG. The Italian single-make, now in its 15th edition of its history, thus conquers the title of the first Carrera Cup championship in the world certified ISO 20121 (and one of the first ever with combustion cars).
Through sustainable and responsible management, the project aims to minimize the impact of events on the community and the environment. Starting from their awareness raising, all the subjects directly or indirectly involved in this process, the so-called “stakeholders”, which include organizational staff, suppliers, racetracks, teams, drivers, guests / spectators, the media will be of interest. , sponsors, federations (FIA and ACI Sport) and the local community.
The standard does not only concern environmental impact and ecological issues, but takes into consideration all the good practices applicable to the various types of events, including those relating to social and economic aspects. Obtaining the certification required months of analysis and design and the application of the standard is immediate, with the first verification in the field (“on-site audit”) on the occasion of the first round of the tricolor monobrand scheduled for June 4-6 at Misano. World Circuit.
Considering the characteristics of the Porsche Carrera Cup Italia, among the priority actions identified in this first phase of application, the project focuses on improving the awareness of all those involved through awareness-raising activities, on the economic impact that the single-brand store generates on the territory in particular. through the use of accommodation and services, and on the sustainability aspects related to the management of the new hospitality and catering service.
These include separate collection, the choice of organic raw materials and zero kilometer, energy efficiency through, for example, the use of low-consumption LED lighting, the construction with certain materials that allow the structure to be reused for more than 4 years. , accessibility for people with disabilities and the reduction of the environmental impact in the movement of personnel (for example through car pooling).