This post was prepared by Wade Wiebe of the South Eastman Transition Initiative.
Ted Talk: How to transform apocalypse fatigue into action on global warming – Per Espen Stoknes
In a previous article, we discovered five psychological barriers that make it difficult to accept and act on messages about climate change: Distancing, Doom, Dissonance, Denial and iDentity. But in an interview on the podcast “You Are Not So Smart”, psychologist Per Espen Stoknes also described five elements of messaging which can effectively overcome these barriers: Social, Supportive, Simple, Stories, and Signals. Let’s look at how these can work: