Sports Features Communications
About 350 miles north of Los Angeles is the Silicon Valley, widely viewed as one of the global leaders in innovation and technology in the world. In addition, Los Angeles is leading a movement to be a world leading city in the areas of innovation, technology, and green initiatives.
As stated by LA2024 Chair Casey Wasserman on numerous occasions, innovation and technology will be central to the bid for hosting the Summer Olympic and Paralympic Games. Let take a look how…
One area is with the significant growth of eSports. In October 2016, the League of Legends World Championships was held at the Staples Center in front of a sold-out crowd of nearly 20,000 people, with over 43 million unique online viewers, and a peak online viewership of close to 15 million. LA2024 Chair Casey Wasserman believes “esports’ immense global popularity and continued advances in digital technologies as tremendous tools for reconnecting millennials with the Olympic movement.” He hopes that technologies such as augmented reality and virtual reality will make the Olympics more accessible and interesting to a younger demographics, and “to promote healthy lifestyles [as] a key objective… to create a new Games for a new era in 2024.”
Last weekend, LA2024 sponsored for the second consecutive year the LA Hacks Hackathon event at UCLA’s Pauley Pavilion. The event brings together the brightest young student programmer minds to work intensively around the clock on hardware and software issues and solutions, including some that will be integrated into the Olympics. According to LA Hacks President and current UCLA student Luke Chui “LA 2024’s involvement with LA Hacks… is proof of young people’s love for the Olympic and Paralympic Games – participants jumped at the opportunity to contribute to creating the most innovative Games experience in history.”
Then there are the major advances by California-based company NextVR into the realm of live, immersive sports broadcasting. Partnering with leagues such as the NBA and Major League Baseball, fans can experience the games through virtual reality via the NextVR app. The broadcasts feature multiple camera views, replay, graphics, and even dedicated commentator and analysts. Already partnering with FoxSports on other sport projects, it is anticipated that by 2024 virtual reality will be one of the main ways for people ‘get into the games’ with a front seat like never before!
And this does not even yet touch on LA2024 seeking to be the greenest, and most smart (via technology) Olympics in history. According to LA 2024 Sustainability Director Brence Culp “”under the leadership of the venue’s owner, AEG, StubHub Center will be the location of LA 2024’s Green Sports Park, highlighting the best in sport and green innovation.”