Editor-at-Large, SportsBusiness Daily, SportsBusiness Journal
Terry Lefton, a pioneer of sports business reporting, has been the Editor-at-Large at Sports Business Daily & Sports Business Journal since 2001. Owner of an expansive Rolodex and the confidante of hundreds of well-placed industry sources, Lefton is well-known for breaking news stories across the sports marketing landscape. He built a reputation as the leading reporter in sports marketing while at Brandweek from 1990 through 2000, when he left the weekly marketing magazine to write about marketing and sports business for The Industry Standard.
He graduated from Temple University with a journalism B.A. in 1979. He worked as a writer for The Sports Network, Gannett Newspapers, Electronic News, and the New York Daily News, before launching Brandweek in 1990 as one its founding editors.