Director of Strategic Initiatives, United States Tennis Association
Lauren Tracy is Director of Strategic Initiatives for the United States Tennis Association, a not-for-profit organization which serves as the national governing body for the sport of tennis and owns and operates the US Open, the highest-attended annual sporting event in the world. She is responsible for executing many of the USTA’s organizational priorities, including the US Open’s award-winning environmental sustainability program, which is uniquely tailored to accommodate the more than 800,000 fans visiting the tournament grounds during the three weeks of the event. For this program, Lauren develops and maintains relationships with the USTA’s environmental partners, handles the marketing and communications, and oversees the program’s overall growth. Since the US Open environmental sustainability program’s inception in 2008, she and her team have increased the event’s diversion rate by more than 200 percent, with plans for continued success in the future.
Lauren also oversees and manages the USTA’s athlete safety program which includes the activities and functions related to the USTA’s efforts to foster safe, healthy, and positive sport environments. Lauren received her B.A. from the University of Delaware and her M.B.A. from Marist College.