Vice President, Marketing, Pac-12 Conference
As the Vice President of Marketing for the Pac-12 Conference, Heather is responsible for oversight of the marketing, promotions and creative services teams with the goal of connecting fans to the Pac-12 Universities and sports they love. She leads campaign strategies for all Pac-12 initiatives, both on and off channel and is at the helm of the overall look and feel of the Pac-12 brand. She also oversees marketing, production and entertainment for all of the Pac-12 Championship events including the Football Championship Game at Levi’s Stadium and Men’s & Women’s Basketball Tournaments in Las Vegas.
A veteran marketer, Heather has worked for the Sacramento Kings, several entertainment based advertising agencies and was an instructor at the Art Institute. Heather has a B.A. in Communication Design from California State University, Chico and an M.A. in Communications from California State University, Fullerton. She has won numerous PromaxBDA and Telly awards, has been published in GD, Print and the SBJ and is a member of the NSMN, WICT, WISE, and the ADL.