Aileen McManamon

Founder and Managing Partner, 5T Sports

Aileen McManamon is the Founder and Managing Partner of 5T Sports Group, a global sports management firm and certified B Corp. 5T focuses on creating triple bottom line returns for professional sports leagues, teams and major events from back-of-house venue & supply chain innovation to front-of-house fan engagement campaigns. 5T also works with global brands bringing their environmental and social responsibility messaging forward through the sports partnerships.

Aileen’s career began in the European auto industry as brand steward for FIAT and Alfa Romeo, setting the wheels in motion for crafting marketing strategy and top-performing partnerships between Fortune 500 brands and sports properties. She then took a tight turn into technology, heading up an investment arm of Canada’s National Research Council. Aileen has parlayed this experience into future-proofing the sports industry, working with the Olympic Games, FIFA Women’s World Cup, MLS, MiLB, English Premier League, Tour de France and the NFL and brands such as Microsoft, EA Games, Hewlett-Packard and Mercedes-Benz.

Aileen is passionate about leveraging sports for sustainable development and was recognized by the UN Global Compact Network in Canada for 5T’s leadership in championing the UN Global Goals. She was also among the eight authors of the UN’s Sport for Climate Action Initiative launched at COP24. She is a native of Cleveland, Ohio; a diehard Indians, Browns and Cavs fan currently and lives in Vancouver, BC with her husband and 2 sons. She can frequently be found on the ball diamond, the ski slope or her road bike.