By Real Betis
Real Betis Balompié and professional football show their commitment, once again, against the climate crisis with the Forever Green match, the first LaLiga game for sustainability. The game between Real Betis and Athletic Club, that will be played on the 13th of March, will become the first football match aimed to preserve the environment, through different actions that will be carried out on match day.
One year and a half after Forever Green, the sustainability platform launched by Real Betis Balompié, was born, the Club kickstarts this pioneer initiative in football with a special focus on generating conscience among the general audience and all the sports fans.
For this match, Real Betis will use a sustainable kit, made out of 100% recycled polyester, that will be unveiled this week and will be available for purchase in the Cub’s official stores.
In the week prior to the game, the Forever Green sneakers will be presented, made with recycled and sustainable materials by people with disabilities.
Also, the Green and White institution will promote sustainable transport among the fans to go to Benito Villamarín Stadium on match day. For that, through an agreement between the Club and Lime, all the fans attending the game will have a discount code to use this company’s electric bicycles to go to the Stadium. A discount that will be also available for Acciona electric motorcycles and Voi scooters. Real Betis will assist and inform the best spots to park bicycles and scooters owned by the fans.
In this line, the start-up Ciclogreen will develop an app to encourage fans to commute in a sustainable way. The participants will enter a raffle to win the special kit and other Real Betis products, as well as meeting the first team players.
In this first LaLiga game for sustainability, players of both teams will use recycled material water bottles instead of the traditional ones.
On match day, Benito Villamarín Stadium will display messages in the stands staircases with advice about leading a more sustainable life and looking after the planet. There will also be a higher number of selective recycling containers inside the facilities and biodegradable bowls will be provided so the fans can dispose their sunflower seed shells. This waste will later be transformed into fertilising compost.
Before the game, LaLiga, Real Betis and Athletic Club will plant a tree right next to the Fans Monument as a symbol of the promotion of the reforestation, one of the Forever Green cornerstones.
This game for sustainability will have a promotional code for the purchase of online tickets. Using the code FOREVERGREEN, fans can purchase tickets at 30 euros, donating one euro out of each ticket to a reforestation project.
The Club will also measure their carbon footprint and the impact of the reduction measures currently undergoing, compensating as much as possible, to continue taking steps towards carbon neutrality.
A match that aims to open a new path in football and that will leave a print in all the fans in the necessary way towards environmental sustainability.