By Steven Hughes, Yahoo Sports
League One side Keighley have become the first sports club in the world to plant a tree for every shirt the club sells during the season.
The Cougars’ latest initiative will now see thousands of trees planted, after the club joined forces with MoreTrees. They work with tree planting partners across the world who work with local communities to restore healthy forests and reduce poverty.
The new shirt also continues to feature the Progress Pride Flag on its sleeve. This was introduced last year, when the club became the first sports team in the world to include the flag on its kit.
In 2019, the Cougars also hosted a Pride Game, beating West Wales 50-18. They wore a special rainbow kit amid a carnival atmosphere.
Money from each shirt sale went to LGBTQ+ organisation, The Proud Trust. The Cougars have also worn a pink kit in support of Breast Cancer Awareness, with a donation from each shirt sale going to the charity.
Keighley continuing to “push boundaries”
Ryan O’Neill, co-owner and director at Keighley, said: “In recent years Keighley Cougars’ shirts have pushed the boundaries, successfully raising money for Breast Cancer Awareness and promoting equality.
“Our shirts are a powerful platform and in addition to being popular with our fans. We now regularly sell them to people across the UK, who aren’t even interested in sport. But they like our designs and what the shirts stand for, which is a fantastic endorsement for what we’re doing.
“Our new tree planting initiative is particularly exciting for Keighley Cougars. Everyone knows there are huge benefits to planting trees, and this is a way for our club and our fans to play a part in the fight against climate change, as well as supporting a community and an environment, in another part of the world, that will really benefit from our help.
“We’re extremely proud to provide our support and with the help of our fans, we’re looking forward to planting thousands of trees over this coming season.”
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