The modern athletic venue is increasingly being designed with several aspects in mind. One key feature is the enhancement of the customer experience, from dynamic pricing and high-definition video displays to the potential for wi-fi technology to provide greater data and visibility to fans in the stadium seats. Part of this integrated experience also involves the evolution of sustainable operations, which increase the affordability, adaptability and efficiency of venues.

Intelligent stadium design requires creative thinking to provide long-term rewards, both environmentally and economically. As customer expectation of the stadium experience evolves, designers have increasingly turned toward passive building strategies and the integration of energy- and water-saving measures that reduce the impact of hosting thousands of people on-site. Flexibility in design affords the ability to evolve with rapidly advancing innovations in sustainable operation.

Sustainable design also allows for teams and venues to engage with fans to promote sustainable habits outside the stadium. “New innovations in technology are leading the way for intelligent public assembly venues that will create unique, personalized and flexible spaces that compel individuals to gather together,” write report authors Richard Breslin and Gregory Sherlock of Populous. “Such venues will then continue to create settings that draw communities together, foster a culture and engross fans.”

Click here to read the full report.