Collaboration includes breakout session: “How to Tell Your Story with Sustainable Apparel”
Drive Sustainability (http://drivesustainability.com/) and RECOVER (http://recoverbrands.com/) announced their collaborative sponsorship of the 2016 Green Sports Alliance Summit, to be held June 28 through June 30 in Houston, Texas. Both companies are presenting “How to Tell Your Story with Sustainable Apparel”—a breakout session featuring Eric Weckert, Drive CEO, Ron Hawk, Drive National Accounts Director and Bill Johnston, co-founder and president of Recover Brands.
A Bigger Sustainability Story
“Organizations today are looking to craft a larger brand narrative around sustainability,” said Weckert. “As a result, we’re being approached by more and more companies requesting environmentally conscious solutions.” As an exclusive branded merchandise provider for RECOVER, Drive is strategically positioned to tell this sustainability story.
A Partner in Sustainability
“We chose to partner with Drive due in large part to their experience and background in both sustainability and corporate branding,” said Johnston. As an exclusive distributor of branded RECOVER products, Drive is able to take apparel with a backstory and complement it with logos, embroidery and other branding elements. “Through our partnership with RECOVER, we are able to help those interested in sustainability tell a bigger story,” said Weckert.