The GSB Interview: Monica Rowand, Bringing Green-Sports to the University of Louisiana; Part II, Leading the Sustainable Sports Charge in Lafayette

By Lew Blaustein, GreenSportsBlog

Monica Rowand (Photo credit: Monica Rowand)

Monica Rowand (Photo credit: Monica Rowand)

Monica Rowand is one of the brightest, young stars in the Green-Sports world as she helps to lead the University of Louisiana’s (Lafayette) athletic department’s burgeoning sustainability efforts. 

Despite Monica’s youth, her story is rich and deep, so much so that we’re dividing the interview into two parts. In yesterday’s Part I delved into her lifelong love affair with sports, her discovery of Green-Sports at UCLA and her work with Dave Newport and University of Colorado-Boulder’s powerhouse Green-Sports program.

In today’s Part II, we move with Monica to 1,200 miles to the southeast to Lafayette, LA to find out what she and the University of Louisiana’s sustainability department are doing to green the Ragin’ Cajuns athletics department. 

To read Part I, click here

GSB: So what did you do after you got your MBA?

Monica: After graduating CU-Boulder in May 2017, I really wanted to stay in sustainable sports and would go anywhere to do it. My dad sort of became my agent and sent me the job listing at University of Louisiana in Lafayette for a sustainability coordinator — who turned out to be ME!

GSB: I’m not surprised! I know you haven’t been in Lafayette long but I wonder what differences you’ve noticed between your new home, about 135 miles west of New Orleans, and Boulder — aside, of course, from the humidity. My guess is it’s a more complex comparison than the stereotypical Red State Lafayette and crunchy-granola-y Blue State Boulder.

Monica: Well, it is very early days for me here. But to compare the two, my observation is that the pride of place here is more powerful than it is in Boulder — and it’s strong there. But you can feel the pride people have for Lafayette. And that extends to athletics — the connection the community has to UL athletics is greater than it is in Boulder and CU is in the Pac-12, a Power 5 conference, and UL is in the less prominent Sun Belt Conference.

GSB: What a great atmosphere to be a part of. Was the sustainability department already involved in Green-Sports before you got to Lafayette?

Monica: Not in the way I was accustomed to from CU. During the interview process, I was blunt about wanting to build an award-winning Green-Sports platform and that we would use it to build the profile and impact of sustainability for the entire campus. Sustainability director Gretchen Vanicor, who would become my boss, agreed.

Read the full article here.

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