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World Rowing Federation pledges to protect UNESCO Heritage Sites

Climate Action

2018.02.06-WorldRowingFederation-IMAGE

Photo Source: Climate Action

The World Rowing Federation has become the first global sports body to make a commitment to protect UNESCO’s World Heritage Sites.

The pledge comes on the back of concerns raised by the UN body about the negative impacts of sporting events to natural and historic sites.

The decision is also a result of World Rowing’s ongoing work with the conservation charity WWF to ensure sustainable water practices are used across its global events.

The federation represents 153 different organisations, including the International Olympic Committee, to govern the sport of rowing.

World Rowing’s President Jean-Christophe Rolland, said: “As rowing is a sport that is intimately connected to nature, we recognise the importance of protecting natural sites. World Rowing hopes that other international sporting organisations will follow in committing to preserve these areas of the world”.

There are a total of 1073 UNESCO World Heritage Sites, rated for their significant importance to people and planet. World Rowing’s new policy will apply to the 241 sites listed under both natural and mixed. It says that the venues it currently uses “do not impact directly on World Heritage sites”, but new guidelines will enforce a commitment to prevent any indirect impacts on buffer zones.

“UNESCO welcomes this landmark decision,” said Mechtild Rössler, Director of the body’s World Heritage Centre. “We look forward to other sport federations and organizations in charge of large sports events, such as the International Olympic Committee, also taking on a similar commitment and putting such policies into practice.”

Read the full story.

If the Most Important Green Aspects of Super Bowl LII are Two Beer TV Ads, Is That a Good Thing?

GreenSportsBlog
Lew Blaustein

Super Bowl LII will be played in Minnesota, one of the most environmentally-conscious states in the country. Host city Minneapolis is mass-transit friendly and filled with LEED certified stadia and arenas. The Philadelphia Eagles and New England Patriots will do battle in LEED Gold US Bank Stadium. The game will be zero-waste and 100 percent of the energy used to power the contest will be offset. Yet, it says here that the most important green aspect of the 2018 Super Bowl may well be two beer ads — unless the NFL steps up to tell the Big Game’s green story to the audience 100+ million people.

Question: What does this triumvirate — Clydesdale horses, the Bud Bowl, and recent catastrophic extreme weather events — have in common?

Answer: They are each themes of Budweiser Super Bowl ads, past and immediate future. If there was a Super Bowl Advertising Hall of Fame, the brand’s ads featuring the iconic, white maned horses and the fun, computer-generated football games played by teams of beer bottles (Bud vs. Bud Light!) would both certainly be first ballot inductees.

But corporate parent AB InBev’s stablemates Budweiser and Stella Artois are going in a different direction for Sunday’s broadcast on NBC.

In “Budweiser’s Super Bowl Beer Ad Isn’t about Beer,” which ran in the January 26 issue of Environmental LeaderJennifer Hermes reported that the brand’s 60 second Super Bowl spot is actually about…water: “[US corporate parent] Anheuser-Busch currently produces canned drinking water at its Cartersville, GA, brewery, and ships them to communities in need. This year, the company shipped nearly three million cans of emergency drinking water to areas hit by Hurricanes Harvey, Irma, and Maria, and by the California wildfires. In total, the company says it has provided over 79 million cans of drinking water to communities in need. The Super Bowl ad tells the story of its employees in the Cartersville plant who produce the emergency drinking water. [It] features the general manager of the brewery, along with more than 20 of his local colleagues.”

Budweiser’s “Stand By You” water-themed Super Bowl ad (60 seconds)

Stella Artois’ 30 second ad, produced in partnership with water.org, features actor Patriots fan Matt Damon, who calls on beer lovers to step up to help solve the water crisis by buying a Stella beer chalice. Damon asserts that if just one percent of Super Bowl viewers purchase the glass, Stella will provide “clean water to one million people. For five years.”

Matt Damon stars in Stella Artois’ 30 second, water conservation-themed, Super Bowl ad

 

Read the full story.

Guest Blog | HOK’s Chris DeVolder on the Intersection of Sustainable Design, Resilience and Sports

Guest Interview with Chris DeVolder
HOK

Photo Credit: HOK

Mercedes-Benz Stadium / Photo Credit: HOK

Chris DeVolder, AIA, LEED AP, WELL AP, is the managing principal of HOK’s Kansas City office. As the sustainable design leader for the Sports + Recreation + Entertainment practice and co-chair of both the Green Sports Alliance Corporate Membership Network Steering Committee and the USGBC’s LEED User Group for sports venues, he has helped reinvent the industry’s approach to the planning, design, construction and operations of sports venues. Here Chris shares his ideas about designing these community pillars for sustainability and resilience.

How did you get interested in sustainable design?

Chris DeVolder (CD): Twenty years ago I was playing drums in a band made up of Kansas City architects. The lead singer was passionate about sustainability and was working on a sustainably designed residence for a client in his free time. He asked if I’d be interested in helping with his project. That moment changed my career. He gave me a copy of “The Sacred Balance” by David Suzuki that, coupled with his mentorship, fueled my passion for sustainable design.

You have dedicated your career to designing sustainable college and professional sports facilities. How has sustainable design in sports evolved?

CD: Three things were happening when sustainability made a splash on the sports scene. First, jurisdictions and campuses had begun to require LEED certification for new buildings. Second, there was an influx of organic, student-driven movements around campus recycling that athletic departments supported. Third, operators of these massive sports facilities began to look at their rising water and energy consumption and felt motivated to change.

About this time the Green Sports Alliance was founded. At the organization’s first conference in 2010, most presentations were case studies of buildings that had upgraded their water and energy efficiency. We’ve come a long way.

Today’s proactive owners and operators are seeking innovative strategies around community, food and renewable energy. Sustainability was once a completely cost-driven decision for owners and operators. Now there’s also a moral component. Our clients have a better understanding of opportunities to use these facilities to support campuses, neighborhoods and cities.

Why is sustainability in sports so important?

CD: Our stadiums, ballparks and arenas are highly visible buildings that are accessible to the entire community. They provide an incredible opportunity to teach people about sustainable design. The first thing many of us do every morning is check sports headlines and scores. With our unwavering loyalty to teams and universities, sports has a unique platform to communicate sustainability and change behavior.

How does this visibility affect your approach to design?

CD: We encourage clients to think about sustainability as it relates to design, operations and messaging. There are so many potential touchpoints in a one million-square-foot building. Our clients can use their new canvas to communicate messages about energy efficiency, water conservation, recycling and more. I always laugh thinking about the signs in the bathrooms at Lincoln Financial Field in Philadelphia telling fans to “recycle beer here.”

We encourage clients to find strategic partnerships that support their broader sustainability goals. For example, Mercedes-Benz Stadium, which achieved LEED Platinum, partnered with Georgia Power to integrate more than 4,000 solar PV panels. Every year they generate enough energy to power nine Atlanta Falcons games and 13 Atlanta United matches.

Read the full interview on HOK’s website.

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