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Broncos to Provide Fans with Rally Towels Made from Recycled Materials Before Season Opener vs. Seattle

By Denver Broncos News

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DENVER — The Denver Broncos will provide fans 21-and-up attending ‘Orange Sunday’, the team’s regular-season home opener against the Seattle Seahawks (2:25 MDT kickoff), with orange rally towels, presented by Bud Light, made from 100 percent recycled materials.

Believed to be the NFL’s first promotional giveaway made from fully recycled materials, the towels are made from plastic Coca-Cola bottles. A detailed example of a localized version of the process is below:

  • Coca-Cola bottles get hauled from Broncos Stadium at Mile High to the Waste Management – Denver Recycling Center on Franklin Street.
  • The bottles are then delivered to a Materials Recovery Facility and sold to one of the United States’ plastic processing plants.
  • The processing plant sells either flake or pellets to yarn manufacturers and the yarn manufacturers sell the yarn to fabric weavers and knitters across the world.
  • Fabric makers sell the fabric to cut-sew and decorating plants, where the towels are produced and decorated.

Quote from J.T. Marburger CEO/Founder Circular Solutions Advisor and Consultant to Coca-Cola

“I have built Circular Economy programs for major international sporting events around the world and this is our first program with the NFL. Recycling has no value unless new products are made from the recycled material. We are excited the Broncos are taking a leadership role and demonstrating this to their fans and the local community.”

Quote from Antionette Williams, Account Executive, Prestige Properties, Swire Coca-Cola, USA, Stapleton Facility

“The Denver Broncos and Coca-Cola are teaming up to show fans the value of recycling. Recycling is the first step, but Coca-Cola and the Broncos want to create a ‘Life-Cycle’ story and make sure once the bottles are recycled they continue on a sustainable path.”

Quote from Danny Papilion from G&G Outfitters, NFL Licensee

“We have never executed a promotion to this nature for any NFL team where the giveaway was made 100 percent out of certified recycled PET bottles collected from their own waste. To our knowledge, the Broncos are the first NFL team to do so.”

Read the full article here.

Discover the Women Athletes Who Are Inspiring a Generation


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Enjoy this variety of current and historic achievements by some of the best female athletes in the world.

Rachel Atherton

A recent recipient of the prestigious Laureus World Action Sportsperson of the Year, Atherton had essentially the perfect year. She won every single round of the World Cup, is unbeaten in 15 races and was once again crowned world champion. Understandably, the awards have come thick and fast for the 29-year-old.

Lindsey Vonn

At 32, American Vonn could have been forgiven for retiring long ago but last month became the oldest female world championships medallist with her bronze medal in the downhill at St Moritz. It also marked a seventh world medal in an already illustrious career, all the more impressive having broken her arm in a training crash in November, which has resulted in nerve damage which meant her right hand was still partially impaired.

Ivana Spanovic 

The pressure was on Ivana Spanovic to deliver gold in front of an expectant home crowd at the European Indoor Athletics Championship in the Serbian capital of Belgrade. She didn’t disappoint. A heroic performance saw her jump seven meters and 24 centimeters, a new personal best and Serbia’s new national record. It was the third best indoor jump of all time, just 13 centimeters off the world record.

Read the full article here.

French Golf Audits its Biodiversity Impact Following Ryder Cup Project

By Matthew Campelli, Sport Sustainability Journal

With 250,000 spectators descending upon Paris at the end of the month for the Ryder Cup, organisers knew they had to protect fragile neighbouring habitats. The rest of French golf may look to do the same.

Danish golfer Thomas Bjorn is the European captain for this edition of the Ryder Cup.

Danish golfer Thomas Bjorn is the European captain for this edition of the Ryder Cup.

A BIODIVERSITY PROJECT DEVELOPED TO mitigate the environmental impact of this month’s Ryder Cup competition could be replicated across all 700 golf courses in France.

Around 250,000 fans are expected to descend on Le Golf National in Paris between 25 and 30 September for the Europe vs US competition, disrupting the wildlife in the surrounding area by occupying – and potentially damaging – their habitats during play.

To reduce the negative impacts, the course and the French Golf Federation asked the Natural History Museum in Paris to audit all the wildlife and biodiversity in the vicinity of the playing area, subsequently putting a database and methodology together to help them minimise the damage.

Although the museum doesn’t have the capacity to audit all French golf courses, the methodology being defined can be implemented by other competition venues with the support of local naturalist bodies. Golf courses in Chantilly and Vidauban have followed Le Golf National by starting their own biodiversity audit, and others are being encouraged to do the same as part of a larger project called the Biodiversity Programme in French Golf.

Considering that France has the seventh-highest number of golf courses in the world (around 700) – occupying around 30,000 hectares of land throughout the nation – the positive impact on the environment could be significant if other course get on board. Indeed, taking inventory of biodiversity was highlighted as best practice by the International Union for Conservation of Nature’s (IUCN) research on sport and biodiversity.

Read the full article here.

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