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UEFA/WWF report – ‘Playing for Our Planet’

By UEFA

A report by UEFA and its associated social responsibility partner World Wide Fund for Nature (WWF) describes the way in which sport can contribute to sustainability, and examines the link between sport and environmental issues.

A report by UEFA and its associated social responsibility partner World Wide Fund for Nature (WWF) describes the way in which sport can contribute to sustainability, and examines the link between sport and environmental issues.

A new report by UEFA and its associated social responsibility partner World Wide Fund for Nature (WWF) shows how sport can contribute to sustainability and tackle climate change at all levels, from the grassroots to the elite.

The report, ‘Playing for Our Planet’, focuses on environmental initiatives taking place across sport in Europe and beyond, and has been produced by UEFA and WWF in collaboration with the Green Sports Alliance.

It highlights good practices in sustainable sports to emphasise the commitment made by many sports to local communities and the planet.

The report examines the link between sports and environmental issues, and stresses the impact that the sector has, as well as its unique power to raise awareness and promote sustainability to fans in Europe and beyond.

‘Playing for Our Planet’ features 25 examples of sports stakeholders, including UEFA, who are committed to reducing the environmental impact of their operations – leading by example in the fight against pressing environmental challenges, such as climate change and ocean plastics.

“The activities showcased from around Europe show a great innovative spirit, and demonstrate that sport can contribute to sustainable causes at all levels,” says UEFA President Aleksander Čeferin.

“Sustainability is one of the most significant issues facing decision-makers and opinion leaders in sport as they prepare for the future,” he added.

Sports stakeholders are being called upon to step up their efforts to reduce their environmental impacts and use their unparalleled reach to encourage sustainability.

“From a Sunday kickabout in the park to grand tournaments, all sports rely on nature’s bounty,” says WWF global partnerships director Jochem Verberne.

“And all sporting organisations have a responsibility to care for the environment and inspire millions of fans and players around the world about sustainability and nature.”

Alongside European stakeholders, the report also covers their counterparts in North America to emphasise the link between global and local concerns.

Backing for the report has come from the European Commission and the United Nations Framework Convention on Climate Change (UNFCCC) – showing that united cooperation between public institutions and the sports movement is key in efforts to protect the planet.

See the full story here.

Environmentalism In Sports: Still More To Do

SportsBusiness Journal
Published

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When I was added to SBJ’s “50 Most Influential in Sports Business” list last December, I viewed that as much more than a personal accomplishment. Most importantly, I saw it as an affirmation that responsible environmental stewardship was now a mainstream feature of the sports industry, embraced by league officials, team owners, venue managers, athletes and sponsors alike.

The growth of the sports greening movement has evolved not a moment too soon. Global temperatures continue to climb: every month this year has been the hottest on record. The temperature in India exceeded 123 degrees in May, and the heat index in Bandar Mahshahr, Iran — near the northern coast of the Persian Gulf — rose to a deadly 163 degrees. Climate change is creating environmental refugees throughout the world, with entire communities being displaced in regions as diverse as Alaska and Louisiana. Species extinction is accelerating, water scarcity afflicts almost 3 billion people, and the destruction of rare high-conservation-value forests and savannahs grows daily.

The response to these ecological threats by the sports industry has been meaningful: Golf, tennis, surfers, sailors, NASCAR, MLB, the NBA, NHL, MLS, NFL, USTA, collegiate sports and even ESPN are now all substantially engaged in greening their game. The NHL’s first league sustainability report is being updated and other pro leagues are planning to follow with their own reports, as are teams, including the Cleveland Indians and the New York Yankees. Food donations, recycling, composting, energy efficiency and water conservation programs are expanding throughout the sports sector, and sports management programs in colleges are increasingly integrating information about more sustainable operations into their curriculum.

Read the full article here.

(Please note that a subscription to SportsBusiness Journal is required to see full article text.)

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