test
Blog Archives

Guest Blog | Calling All Brand Managers: New Year, New Sponsorship Opportunities

Guest blog post by Brett Blumberg
Sales and Sustainability Manager at Kilowatt Events, Inc.

Photo Source: Pexels

Photo Source: Pexels

As much as sustainability professionals would love to expect all events and their sponsors, talent, fans, and other stakeholders to demand socially and environmentally responsible productions (and reap the many cost savings and business advantages of doing so), events run on tight budgets and money unfortunately does not grow on native, drought-tolerant, certified organic trees.

This presents two options to event owners for funding a sustainable production if the internal desire or external pressures exist: self-funding, or third-party funding from grants, rebates, miscellaneous donations, or sponsorships from organizations like yours. While many event organizers understand the importance of self-funding, many others require these strategic partnerships to bring their visions to life. However, you may not realize just how beneficial a sustainability sponsorship could be for your brand when you help the event to support local community needs, satisfy stakeholder interests and, perhaps even more significant to your immediate goals, showcase these efforts in front of your target market.

More Opportunities Than Ever.

Luckily, we live in an age with seemingly unlimited opportunities for face-to-face consumer engagement at large events. According to a 2016 study by the U.S. Census Bureau, live events hosted in temporary facilities or permanent venues not owned by the event (think music festivals, traveling sporting events, art shows, heritage festivals, etc.) nearly doubled their annual U.S. revenue from $4.23 billion in 2002 to $8.4 billion in 2012 (Encyclopedia of American Industries, 2017). This means there have been and will be more events, more attendees, and more opportunities to promote your company year after year.

Selecting Events to Sponsor Can be Challenging. Here’s a Tip. 

With so many events to choose from, it may feel overwhelming to select the one with the greatest return on investment. During your team’s periodic marketing meetings to establish resource allocation for promotional opportunities, you will surely consider which events align with your target market, long-term marketing objectives, and overall brand imaging.

Consider taking it one step further by understanding your company’s vision and social values. Can any of your social objectives or initiatives be integrated into event operations? Perhaps you have recently created a new marketing campaign that ties together your product’s functionality with its eco-friendly supply chain, aligning it with the event’s sustainable sourcing policy. Maybe your brand has partnered with a non-profit to help provide job training for an underrepresented demographic, and the event you may want to sponsor is also committed to hiring staff from disadvantaged communities. Why not “double-dip” on a sponsorship to cross-promote your products and services alongside your community benefits?

Yes, there seem to be many events from which to choose, but by being selective and understanding how the event culture, legacy, and deeper-rooted purpose can be connected to those of your organization, your best choices will become clear.

Read the full story on LinkedIn.

Seahawks and Delta Air Lines Partner on Continued Sustainability Efforts

Delta Air Lines
By Liz Savadelis

Photo Credit: Delta Air Lines

Photo Credit: Delta Air Lines

RENTON, Wash. – As part of the Seattle Seahawks’ ongoing sustainability efforts, Delta Air Lines, the Official Airline of the Seahawks, has offset carbon emissions from the miles the Seahawks traveled during the 2017 season by purchasing 1,080 carbon credits from Cedar Grove Composting.

The Seahawks traveled approximately 25,688 miles for road games during the 2017 regular season on Delta charter flights, which ranks sixth in the NFL. Delta’s carbon offset program, which launched in 2007, was the first offered by a U.S. carrier to allow travelers to offset travel emissions by investing in environmentally-friendly projects around the world.

“Being a good steward of the environment in the communities we serve is a core value of Delta’s and is especially important to our Pacific Northwest customers,” said Tony Gonchar, Delta’s Vice President – Seattle. “We are proud to deliver on this commitment through our carbon offsets program and to bring our commitment to sustainability together with our great partners at the Seahawks.”

The Seahawks divert approximately 16.4 tons of food waste from landfills per home game at CenturyLink Field, and that material goes to Cedar Grove Composting to be produced into compost. By diverting food waste materials from landfills, no methane gas is generated and is instead converted into nutrient-rich soil to be used across the region in school gardens, stormwater management projects and more. In October 2017, the Seahawks and First & Goal Hospitality (FGH) announced a partnership with Cedar Grove Composting and Sound Sustainable Farms to grow a custom menu of organic vegetables in compost to be served on gameday at the stadium.

CenturyLink Field continues to be one of the most environmentally-friendly and sustainable sports and entertainment facilities in the world. Earlier this month, CenturyLink Field earned a “WasteWise” award from the Environmental Protection Agency for its efforts to reduce waste and save resources.

Read the full story.

Can the Best New Female Racer Make It to Nascar? That’s the $15 Million Question

Bloomberg Businessweek
By Josh Dean

Julia Landauer is just what the sport needs, yet she’s still scrapping for sponsors.

PHOTO CREDIT: CAIT OPPERMANN FOR BLOOMBERG BUSINESSWEEK

PHOTO CREDIT: CAIT OPPERMANN FOR BLOOMBERG BUSINESSWEEK

As soon as she could see over the steering wheel, Julia Landauer switched to cars, and it was good. Up to that point, she had been racking up trophies as one of the country’s best young go-kart racers; at 13 she was finally able to see out a car’s windshield while also working its pedals, so off she went in 2005 to the famed Skip Barber Racing School. She took immediately to the upgraded complexity, and speed, of a vehicle that had a clutch and could do 120 miles per hour, and the next year, at 14, she became the first female champion in the 31-year history of the Skip Barber Series, a launchpad for professional racers.

As is the case with all child racers, Landauer’s expensive hobby was funded by her parents, a doctor and a lawyer who got all three of their kids into go-karts because, her father decided, racing was one of only three sports that allowed boys and girls to truly compete on equal footing (archery and sky diving being the others). “The goal was just to get them to take responsibility, to get used to functioning under a little bit of pressure, and to have fun,” says Steve Landauer (he’s the doctor). The Landauers also liked that racing taught their girls to “not succumb to a lot of the social norms about stepping out of the way,” adds Tracy, her mom.

But the Landauers had no idea how talented their oldest child would be until she started winning races—and then didn’t stop. Even before Julia won the Skip Barber Series, she had decided she was going to be a professional driver someday. “By the time I was 12, I was like, ‘I could do this forever,’ ” she says.

And that posed a problem: If Julia really did stick with it, becoming a pro racer was likely to take years and cost tens and perhaps hundreds of thousands of dollars just to get to a point where she might start earning money. The Landauers were happy to support their daughter and would keep contributing to the best of their ability, but they weren’t about to go broke doing it. So they began an open dialogue that put some of the onus on her. If Julia wanted to keep racing, she’d eventually have to figure out a way to supplement the costs.

Read the full article.

Welcome to the Green Sports Alliance News Feed & Blog. We do our best to keep up with new and noteworthy stories in the world of green sports, but if we've missed something, please drop us a line and let us know! Use the search function below or click through our archive to find past postings.
SPORTS MEMBERS INCLUDE...
410
TOTAL SPORTS MEMBERS
197
TEAMS
196
VENUES
17
LEAGUES