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Blog Archives

Alliance Event Managers Featured in Meetings & Conventions’ Rising Stars in the Meetings Industry

Meetings and Conventions

Culbert and Martin among M&C’s 15 talented professionals making their mark on the industry

2018.02.01-Katie Culbert-IMAGE

KATIE CULBERT  Events and operations manager / Green Sports Alliance / Portland, Ore.

2018.02.01-Kelley Martin-IMAGE

KELLEY MARTIN Director of operations / Green Sports Alliance / Portland, Ore.

Twin passions for sports and the environment are a winning combination for the careers of Katie Culbert and Kelley Martin. The duo works for the Green Sports Alliance, which promotes sustainable practices among some 500 member sports organizations and venues around the world. They coordinate all of GSA’s events, including its jewel, the Green Sports Alliance Summit.

Martin (pictured), 35, a former collegiate tennis player, spent 10 years as an environmental scientist until she decided to channel both her loves of sustainability and sports into a profession. Culbert, 39, landed at the GSA after working as an event manager for the Rose Quarter (a complex that includes the Moda Center, home of the NBA’s Portland Trail Blazers). “Being sustainable is how I do things personally, and I try to incorporate that into the events,” she says.

The eighth annual GSA Summit will be held in the new Mercedes-Benz Stadium in Atlanta this June. The event has welcomed up to 800 people from member sports teams, stadiums, athletic conferences and leagues, along with a mix of eco-friendly vendors. “Sports is nonpartisan, and climate change should be nonpartisan as well,” notes Martin.

The two also help members arrange individual events, such as a vegan night hosted by the Pittsburgh Pirates to focus on food recovery and donation. “I definitely see us on this path forever,” says Martin, “making sure our events are green, and getting that message out.”

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Guest Blog | Calling All Brand Managers: New Year, New Sponsorship Opportunities

Guest blog post by Brett Blumberg
Sales and Sustainability Manager at Kilowatt Events, Inc.

Photo Source: Pexels

Photo Source: Pexels

As much as sustainability professionals would love to expect all events and their sponsors, talent, fans, and other stakeholders to demand socially and environmentally responsible productions (and reap the many cost savings and business advantages of doing so), events run on tight budgets and money unfortunately does not grow on native, drought-tolerant, certified organic trees.

This presents two options to event owners for funding a sustainable production if the internal desire or external pressures exist: self-funding, or third-party funding from grants, rebates, miscellaneous donations, or sponsorships from organizations like yours. While many event organizers understand the importance of self-funding, many others require these strategic partnerships to bring their visions to life. However, you may not realize just how beneficial a sustainability sponsorship could be for your brand when you help the event to support local community needs, satisfy stakeholder interests and, perhaps even more significant to your immediate goals, showcase these efforts in front of your target market.

More Opportunities Than Ever.

Luckily, we live in an age with seemingly unlimited opportunities for face-to-face consumer engagement at large events. According to a 2016 study by the U.S. Census Bureau, live events hosted in temporary facilities or permanent venues not owned by the event (think music festivals, traveling sporting events, art shows, heritage festivals, etc.) nearly doubled their annual U.S. revenue from $4.23 billion in 2002 to $8.4 billion in 2012 (Encyclopedia of American Industries, 2017). This means there have been and will be more events, more attendees, and more opportunities to promote your company year after year.

Selecting Events to Sponsor Can be Challenging. Here’s a Tip. 

With so many events to choose from, it may feel overwhelming to select the one with the greatest return on investment. During your team’s periodic marketing meetings to establish resource allocation for promotional opportunities, you will surely consider which events align with your target market, long-term marketing objectives, and overall brand imaging.

Consider taking it one step further by understanding your company’s vision and social values. Can any of your social objectives or initiatives be integrated into event operations? Perhaps you have recently created a new marketing campaign that ties together your product’s functionality with its eco-friendly supply chain, aligning it with the event’s sustainable sourcing policy. Maybe your brand has partnered with a non-profit to help provide job training for an underrepresented demographic, and the event you may want to sponsor is also committed to hiring staff from disadvantaged communities. Why not “double-dip” on a sponsorship to cross-promote your products and services alongside your community benefits?

Yes, there seem to be many events from which to choose, but by being selective and understanding how the event culture, legacy, and deeper-rooted purpose can be connected to those of your organization, your best choices will become clear.

Read the full story on LinkedIn.

Seahawks and Delta Air Lines Partner on Continued Sustainability Efforts

Delta Air Lines
By Liz Savadelis

Photo Credit: Delta Air Lines

Photo Credit: Delta Air Lines

RENTON, Wash. – As part of the Seattle Seahawks’ ongoing sustainability efforts, Delta Air Lines, the Official Airline of the Seahawks, has offset carbon emissions from the miles the Seahawks traveled during the 2017 season by purchasing 1,080 carbon credits from Cedar Grove Composting.

The Seahawks traveled approximately 25,688 miles for road games during the 2017 regular season on Delta charter flights, which ranks sixth in the NFL. Delta’s carbon offset program, which launched in 2007, was the first offered by a U.S. carrier to allow travelers to offset travel emissions by investing in environmentally-friendly projects around the world.

“Being a good steward of the environment in the communities we serve is a core value of Delta’s and is especially important to our Pacific Northwest customers,” said Tony Gonchar, Delta’s Vice President – Seattle. “We are proud to deliver on this commitment through our carbon offsets program and to bring our commitment to sustainability together with our great partners at the Seahawks.”

The Seahawks divert approximately 16.4 tons of food waste from landfills per home game at CenturyLink Field, and that material goes to Cedar Grove Composting to be produced into compost. By diverting food waste materials from landfills, no methane gas is generated and is instead converted into nutrient-rich soil to be used across the region in school gardens, stormwater management projects and more. In October 2017, the Seahawks and First & Goal Hospitality (FGH) announced a partnership with Cedar Grove Composting and Sound Sustainable Farms to grow a custom menu of organic vegetables in compost to be served on gameday at the stadium.

CenturyLink Field continues to be one of the most environmentally-friendly and sustainable sports and entertainment facilities in the world. Earlier this month, CenturyLink Field earned a “WasteWise” award from the Environmental Protection Agency for its efforts to reduce waste and save resources.

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SPORTS MEMBERS INCLUDE...
396
TOTAL SPORTS MEMBERS
188
TEAMS
193
VENUES
15
LEAGUES