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Blog Archives

Can the Best New Female Racer Make It to Nascar? That’s the $15 Million Question

Bloomberg Businessweek
By Josh Dean

Julia Landauer is just what the sport needs, yet she’s still scrapping for sponsors.

PHOTO CREDIT: CAIT OPPERMANN FOR BLOOMBERG BUSINESSWEEK

PHOTO CREDIT: CAIT OPPERMANN FOR BLOOMBERG BUSINESSWEEK

As soon as she could see over the steering wheel, Julia Landauer switched to cars, and it was good. Up to that point, she had been racking up trophies as one of the country’s best young go-kart racers; at 13 she was finally able to see out a car’s windshield while also working its pedals, so off she went in 2005 to the famed Skip Barber Racing School. She took immediately to the upgraded complexity, and speed, of a vehicle that had a clutch and could do 120 miles per hour, and the next year, at 14, she became the first female champion in the 31-year history of the Skip Barber Series, a launchpad for professional racers.

As is the case with all child racers, Landauer’s expensive hobby was funded by her parents, a doctor and a lawyer who got all three of their kids into go-karts because, her father decided, racing was one of only three sports that allowed boys and girls to truly compete on equal footing (archery and sky diving being the others). “The goal was just to get them to take responsibility, to get used to functioning under a little bit of pressure, and to have fun,” says Steve Landauer (he’s the doctor). The Landauers also liked that racing taught their girls to “not succumb to a lot of the social norms about stepping out of the way,” adds Tracy, her mom.

But the Landauers had no idea how talented their oldest child would be until she started winning races—and then didn’t stop. Even before Julia won the Skip Barber Series, she had decided she was going to be a professional driver someday. “By the time I was 12, I was like, ‘I could do this forever,’ ” she says.

And that posed a problem: If Julia really did stick with it, becoming a pro racer was likely to take years and cost tens and perhaps hundreds of thousands of dollars just to get to a point where she might start earning money. The Landauers were happy to support their daughter and would keep contributing to the best of their ability, but they weren’t about to go broke doing it. So they began an open dialogue that put some of the onus on her. If Julia wanted to keep racing, she’d eventually have to figure out a way to supplement the costs.

Read the full article.

Can Men Be More Influenced to Embrace Sustainability as Sports Continue to Become Greener?

A Blog by SustainU
(A Green Sports Alliance Partner & Summit Sponsor)

Photo courtesy of SustainU.

Photo courtesy of SustainU.

Within the sustainability industry, there is currently a conversation on whether “green” can be thought of as masculine. The prevailing view in some sustainability circles is that “going green” is thought of as more feminine. Though making more conscious and responsible purchasing decisions has no gender-specific connotations behind it, to some, the stigma still appears to exist.

According to a new study, “Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption” from the Journal of Consumer Research, people identify eco-friendly practices as “feminine” practices. They also found that men might avoid sustainable behaviors and products ENTIRELY, all just to “protect their masculinity.”

In an article from Quartz covering this specific subject, the reason for this stereotype is unclear. Some point fingers at green marketing or at women just “tending to be” more responsible. However, in terms of green marketing, it seems that if masculinity has been affirmed then males will feel more comfortable “going green.”

Enter the expanding world of sustainability practices and sports. Can the increased expansion of this market help to dismantle some of these stereotypes?

Read the full blog entry here.

Email erik@greensportsalliance.org to learn more about 2017 Summit sponsorship opportunities and our Corporate Members Network.

Dow: A Much Needed Green Bright Spot at Rio 2016 Olympics

GreenSportsBlog
By Lew Blaustein

2016.08.04-DOW & Olympics-IMAGE

GreenSportsBlog recently spoke with Julio Natalense, Latin America’s Technology and Sustainability Leader for Dow at Rio 2016, to get the lowdown on what Dow’s sustainability/carbon involvement with Rio 2016, gain an understanding of the rationale behind Dow’s overall Olympic-sustainability strategy, and find out what kind of environmental and social legacy the company will leave after the Olympic Flame is doused on August 21.

Dow is the type of sponsor the organizers of mega-event like the Olympics, World Cup or Super Bowl crave. Why? Because after Dow pays the hefty sponsorship fees, in this case to both the International Olympic Committee and the Rio 2016 Organizing Committee, they don’t simply slap a logo on a print ad or run a series of 30 second ads. Nope. They go aggressively into activation mode, investing additional resources on the ground to put their technology to use in the service of making the Olympics host city and country cleaner and greener.

Julio Natalense, Technology Director and Sustainability Leader for Dow at Rio 2016 said the company’s global Olympics sponsorship and its activations in support of that sponsorship “makes strategic sense” on a number of levels:

  • Being an Olympics sponsor provides Dow with both a high profile Business-to-Business (B-to-B) platform in the host city and country, one it would not likely have otherwise. “Wait,” you say, “the Olympics are a Business-to-Consumer (B-to-C) sponsorship!” True but don’t underestimate its B-to-B power.
  • Dow had been involved with sports since the 1980s, providing stadia and arenas with state-of-the-art insulation, temperature control systems and more. So the environment, pun intended, is a strong fit.
  • That fit makes it easy to connect the Dow brand and values with those of the Olympics which energizes employees, helps to retain existing customers and opens the door to new business relationships. In fact, the company expects, per Natalense, to reap “$1 billion in new business over the ten years of the global sponsorship.”

Dow is bringing its Rio-sustainability story to thought-leader audiences outside of Brazil. Promoting the program was an important element of the company’s participation at the recent Green Sports Alliance Summit as well as at last December’s Sustainable Innovation in Sport Conference in Paris, which was part of the COP 21 climate conference. And one can visit http://dow.com/carbonmitigation for more information.

Read the full interview and blog post here.

Register for the 2017 Green Sports Alliance Summit here!

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