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Raising the Bar in Sustainable Sport: Land Rover BAR’s 3rd Annual Sustainability Report

Low Carbon Solar Installation

Low Carbon Solar Installation

Land Rover BAR set a goal to be a global leader in professional sports teams, showcasing that it is possible to win on the field of play with sustainability at the core of operations. The publication of the team’s third Annual Sustainability Report shows that the team are right on track, in a year where the team’s work has been recognised by Beyond Sport, with the Sport for Environment Award; and by the British Marine Trade Association with the Boating Business Environment Award; and finally by Boat International – Ocean Awards who awarded us the Seafarer’s Award.

In 2014 Land Rover BAR published their first Annual Sustainability Report, a statement of the team’s intent to put sustainability at the heart of the team’s operations, supported by Exclusive Sustainability Partner 11th Hour Racing.

Last year, the second annual sustainability report underlined the team’s commitment to its goals and marked an important transition, as the team moved from temporary offices and docks to a purpose-built facility housing all of the team’s activities on Portsmouth waterfront in the UK.

The publication of their third report; the 2016 Land Rover BAR Annual Sustainability Report marks the first full year that the team have been operating from their base and is another big milestone on the team’s sustainability journey.

Skipper and Team Principal, Sir Ben Ainslie commented: “Sustainability has been embedded in our mission at Land Rover BAR since day one. This report will show how we have maintained our quest to win the America’s Cup, while building a sustainable long-term business with the utmost respect for all the principles of sustainable operation.

“The past year saw some real landmarks as the team base was awarded BREEAM Excellent Standard – we believe we are the only British professional sports team to operate from such a building. Our work was also recognised by three independent awards. We achieved all this while winning on the water, with victory in the America’s Cup World Series 2015-16.

“We believe operating sustainably means operating efficiently and highly effectively. It is the future, and we believe we are proving it. We will continue to work hard to take this message out to the world.”

Read more here.

Download the report here.

Two Eco-Athletes Who Like to Go Fast Talk Green Sports: Sir Ben Ainslie and Leilani Münter

By Lew Blaustein

Sir Ben Ainslie and Leilani Münter discuss pre-race tactics in advance of the Louis Vuitton America’s Cup World Series event in Chicago in June. (Photo credit: HarryKH/Land Rover BAR)

Sir Ben Ainslie and Leilani Münter discuss pre-race tactics in advance of the Louis Vuitton America’s Cup World Series event in Chicago in June. (Photo credit: HarryKH/Land Rover BAR)

Eco-athletes—sports figures who take on environmental issues—are a rare breed as compared to athletes who get involved with causes like cancer, domestic violence, and, increasingly, racism. There are several oft-cited reasons: environmental topics can be overly complex; the political nature of “green” issues can be daunting to some athletes; and the relative lack of financial muscle behind environmental causes means athletes often look to those that are better funded.

But there are athletes who, despite the obstacles, take a strong stand on behalf of environmental issues. Two such eco-athletes, Sir Ben Ainslie, skipper of Land Rover BAR, Britain’s challenger for the 35th America’s Cup, and Leilani Münter, the self-described “Eco, Vegan, Hippie Chick with a race car,” met up at an America’s Cup prep race in Chicago in June. They shared the challenges and opportunities around making their sports and teams more sustainable; why sustainability, the environment and climate change resonate with them; and how they can potentially learn from each other.

Read the full blog here.