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Simone Manuel Rewrites Athlete Activism With TYR Sport Inclusion Rider

Forbes

(Photo by Harry How/Getty Images)

(Photo by Harry How/Getty Images)

Earlier this year, Simone Manuel, 2018 Honda Cup winner (awarded to the nation’s top collegiate women’s athlete), confirmed that she would forgo her final season of NCAA eligibility and turn pro. It came as no surprise that the dominant 14-time NCAA champion would pursue opportunities beyond Stanford University. Rather, after her historic performance at the 2016 Summer Olympic Games in Rio de Janerio, many were in disbelief that four-time Olympic medalist did not seek endorsement deals sooner.

Last week, at the Phillips 66 National Championship, the nine-time World Championship medalist Manuel announced that she signed with her first professional sponsor, swimwear brand, TYR Sport. TYR’s impressive list of athlete partners includes Katie Ledecky, Lia Neal and Dana Vollmer; however, Manuel’s TYR contract is unprecedented because it contains an inclusion rider.

According to TYR, the partnership is said to be the first time that an inclusion rider has been built into an athlete sponsorship agreement.

“Through this stipulation Simone ensures that her partners extend meaningful opportunities to traditionally underrepresented groups and that diversity be reflected in the creative efforts she pursues with the brand,” said TYR in its press release. “TYR believes in the importance of diversity in the workplace and is proud to support Simone in her efforts to champion inclusion as both a best practice in business and a central tenet of her identity as a professional athlete.”

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Pocono Organics Farm Breaks Ground

Rodale Institute

Third Generation Takes Farm Back to its Roots with Vision of Sustainability

2018.07.27-PoconoOrganicGroundbreaking

Sometimes the best way to create a brighter future is to go back to your roots. That’s the vision for Pocono Organics as its farmland, once a thriving spinach farm in the 1940s, is now poised to be one of the first and largest public-facing regenerative organic fruit and vegetable operations in North America.

The 50-acre organic farm is the vision of Ashley Walsh, a third-generation business leader in the Mattioli family who learned first-hand from her grandfather and Pocono Raceway founder, Dr. Joe Mattioli, that a big vision could create progress and progress could create change.

“What started out as a lifestyle and health choice for my family and I became a larger mission when I thought about how we could utilize our land to grow organic food to help others, create jobs in our community, and ultimately become an example of what a fully sustainable regenerative organic farm could be,” said Walsh, president of Pocono Organics.

Pocono Organics is designed to be self-sustainable in order to reduce its environmental footprint. Constructed to LEED standards, the farm will draw its power from the 3MW 25-acre solar farm that also powers Pocono Raceway. Organic crops, such as fruits, grains, herbs, vegetables and flowers will grow in both outdoor fields and in nearly 40,000-square-feet of greenhouses. Water for these crops will be reclaimed rainwater that will be collected and filtered through a living, vegetative roof atop the “State-of-the-Art Barn,” a nearly 30,000-square-foot processing and storage building attached to the greenhouses. Pocono Organics will also install its own septic and well water systems.

“We are committed to Regenerative Organic Agriculture and are launching innovative programs to create a closed-loop growing system,” Walsh continued. “For example, our Farm-to-Track program will supply our organic crops to Pocono Raceway for events and in turn, the track will supply us with compostable waste for our regenerative soil program needs. We couldn’t do this without partners like Rodale Institute. They bring us decades of experience and leadership that will accelerate our ability to serve our communities and help us become an incubator for organic research as well as a destination for agritourism.”

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The Ladylike Smell of Victory: Increasing Female Fan Engagement

Prolitec

2018.07.26-Female Fan Engagement-IMAGE

Japanese professional basketball team Alvark Tokyo was having a great season. The team had won their last five games, and had great statistics going into the next round. However, there was one number where Alvark Tokyo was lacking: female fan engagement.

In recent years, most professional sports leagues have reported female fans as one of their largest growing demographics.

 “60% of women report watching sports.”

– TailgatingSportsMarketing.com

But despite female fans’ growing interest in watching live and televised sporting events, most female fans report feeling misunderstood by sports brands and left out in fan engagement strategies.

Recent research has found that there is a difference between male and female sports fans’ motives and definitions of being a fan:

Females reported being fans because they attended and watched sporting events with family and friends while males were more likely to consider themselves fans because they played sports and wanted to acquire sports information.”

– Old Dominion University

Female sports spectators are drawn to the social aspect and fan experience surrounding the game.

Read the full story.

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