The international retailer, Surfdome, has partnered with the Plymouth Sustainability and Surfing Research Group (PSSRG) to provide a ‘reality check’ on how boardsports brands have incorporated sustainability into their core values.
As consumer attitudes are changing towards products and brands offering sustainability credentials, due to increased awareness and readily available information, boardsports brands are facing increasing pressure to account for their environmental impact.
The newly announced research will aim to map the current industry attitude towards sustainability, its level of understanding of current environmental challenges associated with boardsports and their current or future plans to address those issues.
The PSSRG is considered a global hub for expertise around the correlation between surfing and sustainability and the new research aims for a ‘reality-check’ to highlight the industry’s strengths and point out areas where it underperforms to encourage progress.
Gregory Borne Director of PSSRG explained: “This is an exciting opportunity to explore the sustainability positions of a large number of brands within the surf, skate and snow sector”.
“The research will provide a benchmark for exploring sustainability within this sector and directly inform policies and programs that will shape the future of the market, and understand what is required for a transition towards sustainability”.