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Blog Archives

Creating the Next Generation of Environmental Champions

By Andrew Ference
Former defenseman Edmonton Oilers, NHL Stanley Cup Champion

As a hockey player, I understand the importance of a dedicated team. When everyone works together, there are no limits to what we can do. That’s why I’m proud to partner with Novelis and Discovery Education to spread the word about a new educational program that teaches students the importance of recycling and empowers them make a difference.

I am happy to announce that this month our program will expand: Today, just in time for Earth Day, we have released a new education module!

Available free of charge, this module is an addition to our online platform, “Life of a Can – A Never Ending Story,” which offers interactive classroom activities and at-home family resources to help inspire students to be environmental stewards. The new module will help students explore how Novelis processes the never-ending lifecycle of an aluminum can, by letting them ‘walk through’ Cantown. Students can answer questions to earn ‘Green Points,’ click on the user-friendly interface, and learn the real-world implications of recycling.

Sustainability is a top priority for the NHL and I believe creating a greener planet through education will not only impact our sport, but our future generations. With help from our children and our communities, we can work to recycle $1.5 billion worth of aluminum that is sent to landfills each year in North America alone. By encouraging the development of students’ critical-thinking skills, I believe these modules can inspire real change.

Thanks to partners like Novelis and Discovery Education, the next generation of environmental stewards will be more knowledgeable, prepared and ready to act than ever before. And now, students around the world can receive ongoing recycling and STEM education at the touch of a button. I am hopeful for what comes next. Together, we can be champions for the planet, and inspire the next generation to become lifelong recyclers.

See the full story here.

LA Kings Green: New Sustainability Program & Participation in Earth Hour

2017.03.16-NewsFeed-NHL Green LA Kings-IMAGE

In celebration of the NHL’s annual NHL Green Week, AEG’s Los Angeles Kings recently announced the launch of a new sustainability program, LA Kings Green . LA Kings Green, proudly supported by Waste Management, was developed with the understanding that environmental issues directly impact hockey, a sport often learned atop of frozen ponds. The program is designed to reduce the team’s environmental footprint and to help create a more sustainable Los Angeles.

In collaboration with AEG 1EARTH, AEG’s corporate sustainability program, LA Kings Green focus is threefold:

Arena Operations: Regular upgrades to STAPLES Center to improve its efficiency and maintain its status as an industry leader in sustainable operations in the areas of energy efficiency, water conservation, and waste diversion

Fan Engagement: Positive, actionable information learned during games so fans can take lessons learned at STAPLES Center home with them.

Community Engagement: Practical opportunities for fans to reduce their environmental footprint through community service events.

In celebration of the team’s 50th anniversary during the 2016-2017 season, the LA Kings and Kings Care Foundation partnered with various environmental organizations such as Grid Alternatives and Heal the Bay to drive awareness to sustainability-related causes. Through its partnership with Grid Alternatives, the Kings sponsored the solar panel installation of a family’s home, which is estimated to save the household more than $20,000 in energy-related costs for a 20-year period, avoiding 44 tons of emissions. The LA Kings also hosted a tri-city beach clean-up with Heal the Bay, and brought together more than 250 volunteers and removed 700 lbs. of trash in just two hours.

Most recently, the LA Kings and STAPLES Center participated in the World Wildlife’s Earth Hour campaign to help bring awareness to the importance of climate action. The LA Kings and STAPLES Center participated by dimming the arena’s exterior lights from 8:30 – 9:30 p.m. and made an in-game announcement highlighting the significance of Earth Hour and encouraged fans to visit the LA Kings Green website to learn more about the team’s sustainability initiatives.

“Helping to protect our environment is a huge priority for the Kings, STAPLES Center and AEG,” said LA Kings President, Business Operations and Hockey Hall of Famer Luc Robitaille.  “We do our very best to assist in those efforts in our own community with the support of our players, our staff and our great fans.”

NHL Taking Water Conservation to Higher Level

by Jon Lane @JonLaneNHL / NHL.com Staff Writer

2017.03.27-NewsFeed-NHL Water-IMAGE

Excitement was in the air on June 1, 2011, when the NHL and the Bonneville Environmental Foundation (BEF) unveiled the NHL Water Restoration Project through NHL Green, the League’s sustainability initiative committed to improving hockey’s environmental impact. The partnership between the League and BEF, a nonprofit provider of market-based solutions designed to help businesses and organizations balance their carbon and water footprints, made the 2011 Stanley Cup Final the first water-neutral series in its history.

Since then, the League and BEF have helped restore more 70 million gallons of water to freshwater sources in North America through the Gallons for Goals program, the League’s commitment to match 1,000 gallons of water to a critically dewatered river for every goal scored. Ambitions were high, but BEF CEO Todd Reeve admitted it wasn’t to this degree. He initially didn’t recognize how influential a platform the NHL can be. But seeing League representatives such as Omar Mitchell, vice president of corporate and social responsibility for NHL Green, resonate with others while speaking about the initiative, struck a chord.

“They’ve taken this to a higher level,” Reeve said. “I don’t know if that was all built in with the launch of NHL Green or that’s been an evolution of the thinking, but with our partnership with the NHL I feel like both sides have evolved and the NHL’s ability to articulate the value propositions and need of opportunity around water has been really, really strong — far beyond what I imagined it might be.

“I think the NHL has done a better job than almost any company I’ve seen talk about it, of really making that value proposition. In that sense I think it’s evolved into much more of a sophisticated messaging platform than we ever anticipated when we first started working together in a very small way.”

Read the full story here.

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