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Eagles to Launch Bottle Cap Recycling Program at Lincoln Financial Field

By IAN BUSHKYW Newsradio

2018.09.18-Eagles Braskem recycling program-IMAGE

PHILADELPHIA (KYW Newsradio) — The next opponents to be tackled by the Eagles… are bottle caps.

The team has announced a partnership with Braskem, the Philadelphia-based plastics giant, on a major recycling push.

Bottle caps collected at Lincoln Financial Field and the NovaCare Complex will be recycled and made into new products.

The Eagles say the effort will be highlighted in an interactive fan zone at the Linc’s HeadHouse Plaza. Students in several dozen local schools will receive access to an online education pogram for science, technology, engineering and math careers.

Read the full article here.

Broncos to Provide Fans with Rally Towels Made from Recycled Materials Before Season Opener vs. Seattle

By Denver Broncos News

2018.09.10-Denver Broncos towels-IMAGE

DENVER — The Denver Broncos will provide fans 21-and-up attending ‘Orange Sunday’, the team’s regular-season home opener against the Seattle Seahawks (2:25 MDT kickoff), with orange rally towels, presented by Bud Light, made from 100 percent recycled materials.

Believed to be the NFL’s first promotional giveaway made from fully recycled materials, the towels are made from plastic Coca-Cola bottles. A detailed example of a localized version of the process is below:

  • Coca-Cola bottles get hauled from Broncos Stadium at Mile High to the Waste Management – Denver Recycling Center on Franklin Street.
  • The bottles are then delivered to a Materials Recovery Facility and sold to one of the United States’ plastic processing plants.
  • The processing plant sells either flake or pellets to yarn manufacturers and the yarn manufacturers sell the yarn to fabric weavers and knitters across the world.
  • Fabric makers sell the fabric to cut-sew and decorating plants, where the towels are produced and decorated.

Quote from J.T. Marburger CEO/Founder Circular Solutions Advisor and Consultant to Coca-Cola

“I have built Circular Economy programs for major international sporting events around the world and this is our first program with the NFL. Recycling has no value unless new products are made from the recycled material. We are excited the Broncos are taking a leadership role and demonstrating this to their fans and the local community.”

Quote from Antionette Williams, Account Executive, Prestige Properties, Swire Coca-Cola, USA, Stapleton Facility

“The Denver Broncos and Coca-Cola are teaming up to show fans the value of recycling. Recycling is the first step, but Coca-Cola and the Broncos want to create a ‘Life-Cycle’ story and make sure once the bottles are recycled they continue on a sustainable path.”

Quote from Danny Papilion from G&G Outfitters, NFL Licensee

“We have never executed a promotion to this nature for any NFL team where the giveaway was made 100 percent out of certified recycled PET bottles collected from their own waste. To our knowledge, the Broncos are the first NFL team to do so.”

Read the full article here.

GSB Football Preview, Part II: Philadelphia Eagles Earn ISO 20121 Certification for Sustainable Events, First Pro Team To Do So

By Lew Blaustein, GreenSportsBlog

Example of sustainability-themed signage on display at Lincoln Financial Field (Photo credits: Philadelphia Eagles)

Example of sustainability-themed signage on display at Lincoln Financial Field (Photo credits: Philadelphia Eagles)

With the American football season in full kick-off mode, GreenSportsBlog offers a two-part football preview as we take a look at two teams at different points on the sustainability spectrum. Yesterday, we spoke with Lauren Lichterman of the University of Texas-Austin Athletics Department, about the relatively new initiatives surrounding sustainability, especially the challenges of greening Longhorns football.

Today, we turn our attention to the Philadelphia Eagles. The Green-Sports pioneers and — oh yeah — Super Bowl LII Champions, recently became the first pro sports team to earn ISO 20121 certification for integrating sustainability practices into their management model.

To get the story of what ISO 20121 status is and how the Eagles attained it, GSB spoke with Norman Vossschulte, the Eagles’ director of fan experience, and Lindsay Arell, the sustainability consultant who worked with the team by assisting with the ISO framework, advising on strategies, and helping the through the final stage of certification.

With apologies to Tom Cruise as Jerry Maguire in the 1996 movie of the same name, it sounds like Lindsay Arell, President of Denver-based sustainable events consulting firm Honeycomb Strategies, had Norman Vossschulte, the Philadelphia Eagles director of fan experience, at “hello.” At least when it comes to ISO 20121 certification for sustainable events, that is.

“I met Lindsay at the 2014 Green Sports Alliance Summit in Santa Clara,” recalled Vossschulte. “We hit it off right away on sustainability, as she is an expert on ISO 20121 certification.”

The Super Bowl champs have been Green-Sports winners for more than a decade, thanks in large part to the visionary leadership of Eagles Chairman/CEO Jeffrey Lurie and Christina Weiss Lurie, the President of the Eagles Charitable Foundation, and Eagles Social Responsibility.

Read the full article here.

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