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Oakland A’s to Give Plant-Based Burger its Stadium Debut

East Bay Times

The "Impossible Burgers" are served after a panel discussion about the plant-based meat during an event announcing the new facility under construction for Impossible Foods in Oakland, Calif., on Wednesday, March 22, 2017. (Laura A. Oda/Bay Area News Group)

The “Impossible Burgers” are served after a panel discussion about the plant-based meat during an event announcing the new facility under construction for Impossible Foods in Oakland, Calif., on Wednesday, March 22, 2017. (Laura A. Oda/Bay Area News Group)

When the Oakland A’s take the field March 29 for their first home game of the 2018 season, another player will make a debut appearance at the Oakland Coliseum.

It’s the Impossible Burger, a vegan burger that tastes like meat. Spectra Food Services and Hospitality, which manages the Coliseum’s food operations, will become the first professional sports stadium in the nation to offer this Bay Area-born burger.

The Coliseum’s executive chef, Effie Spiegler, has created two versions for MLB fans. And look for an all-vegan option to join the menu.

His “Impossible French Onion Sliders,” with caramelized balsamic onions, oil-cured tomatoes and brie spread on brioche slider buns, will be sold at Concessions Stand 123.

His “Impossible Breakfast Burger,” with a sunny-side-up egg, applewood-smoked bacon, oil-cured tomatoes. bacon aioli and ghost-pepper cheese (watch out!) will be available at the Shibe Park Tavern.

“The quality and variety of food offerings at the ballpark is a key part to the fan experience,” said A’s President Dave Kaval said in a statement.  “We love the story behind the Impossible Burger. It is not only cutting edge and innovative in its approach to food production, but it is also the best plant-based burger currently on the market. We are thrilled to be the first team to offer it to our fans.”

Thanks to the power of Twitter, yet another Impossible Burger creation should be coming soon.

“This is great, @DaveKaval!” tweeted Ryan Thibodaux at @notmrtibbs. “But must both available menu items for this vegan burger have non-vegan ingredients (bacon, cheese, egg)? It’d be awesome for us vegan fans to have a great burger option without having ask to “hold the…” Still, very cool!”

Kaval was quick tor respond: “Yes. We can do that. Thanks for the suggestion.”

Read the full story.

One-on-one: Mike Gomes, Senior Vice President of Fan Experience at Mercedes-Benz Stadium

Stadia Magazine

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Mercedes-Benz Stadium. Photo Source: Stadia Magazine

When Mercedes-Benz Stadium became the new home of the NFL’s Atlanta Falcons and MLS side Atlanta United in 2017, not only did it showcase a ground-breaking design, it also introduced a novel food and beverage initiative to raise fan satisfaction.

In 2017 Mercedes-Benz Stadium (MBS) in Atlanta, Georgia, USA, became the new home of the NFL’s Atlanta Falcons and MLS side Atlanta United. Not only did the US$1.6bn stadium showcase ground-breaking design such as its retractable roof, but a novel food and beverage initiative was introduced in an effort to raise fan satisfaction.

Fan First pricing saw the cost of favorite items slashed by 50%, yet despite lowering prices the MBS witnessed average fan spend and consumption both increase and its F&B ranking from fans raise from 18th in 2016 to first in 2017. Behind the new fan fare, Mike Gomes, senior vice president of fan experience at Mercedes-Benz stadium, spoke to Stadia about how the F&B offering went down.

Tell us how the Fan First program originated … 
If you look at fan feedback from research you notice that food and beverage is one of the most important factors [on game day], however we noticed the industry as a whole doesn’t perform well in terms of value, while quality and variety also isn’t great, plus fans are having to wait too long in line. This was the genesis of how we looked at food and beverage differently.

Before we ever broke ground on the new stadium we knew we wanted to introduce this. Owner and chairman Arthur Blank said, “We’re going to lower food so it’s fair for fans and family”.

So, in May 2016 we announced Fan First pricing where fan favorite food items would be sold at different prices: US$2 for hotdogs, pretzels, fries, and pizza, a US$2 refillable soda – more than a 50% decrease in prices from the Georgia Dome and more than 50% less than other stadiums charge.

How did the fans react? 
We’re seeing a much higher consumption model. By the end of the first quarter of an NFL game we’re seeing as much consumption as we used to see in a total game at the Georgia Dome. That’s approximately 140,000 units of food and beverage. Fans are buying more.

Whereas before fans would have to choose between this or that, now they can [buy] this and that. At the end of our first NFL and soccer season [at the stadium] we are number one in the league in all of the important metrics: food and beverage, quality, variety, speed of service, and value – so the fans have reacted very positively.

Read the full story.

Leftover Food From Falcons Games Feeds Hungry Folks in Metro Atlanta

 

Mitchell Northam
The Atlanta Journal-Constitution

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In a partnership with Second Helpings Atlanta, the AMB Group has donated 13,250 pounds of leftover food from games at Mercedes-Benz Stadium to the hungry. Photo Credit: HYOSUB SHIN / AJC

With more than 190 suites in the new Mercedes-Benz Stadium, there’s a lot of really good food being made during football and soccer games to feed those fans.

But what happens to the grub that isn’t eaten? Is it just thrown away?

Nope. That food is repackaged and donated to those in need of a satisfying meal.

Arthur Blank’s AMB Group, which manages the stadium, has been partnering with Second Helpings Atlanta to create a food rescue program that saves unused high-quality food from those suites. The food is repackaged and delivered to the local community.

The first pick-up of the program happened on Aug. 27, and since then 10 more pick-ups have occurred, which has added up to 13,250 pounds of donated food. That total breaks down to 11,042 meals.

The meals delivered consist of prepared salads, boxed lunches and bakery treats.

Through Second Helpings Atlanta, meals are donated to six partner agencies: Veterans Empowerment Organization, Urban Recipe, Loaves & Fishes, the Salvation Army, True Worship, and City of Refuge. One week’s donation from the stadium to a Veterans Empowerment Organization provided 10 meals for more than 100 veterans.

Meals are also delivered to Atlanta Mission, Atlanta City Baptist Mission, Atlanta Dream Center, Our House, Hope House, Lutheran Church of the Redeemer, Gateway Center and St. Francis Table.

Read the full story here.

 

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