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Eight Steps to Engage your Fans in Sustainability Programmes

Green Sports Alliance publishes Fan Engagement Playbook to give sports organisations practical tips for getting spectators involved in various sustainability initiatives.
The Playbook emphasised the importance of encouraging fans to practice sustainable behaviour (Credit: Jamie Smed)

The Playbook emphasised the importance of encouraging fans to practice sustainable behaviour (Credit: Jamie Smed)

An eight-step guide to help sports organisations build fan engagement into environmental sustainability programmes has been unveiled by the Green Sports Alliance.

Published in association with the University of Colorado Boulder, the Fan Engagement Playbook has been billed as a “practical tool” for professionals trying to engineer behaviour-changing fan engagement programmes around environmental sustainability.

“Collegiate and professional sports organisations must develop initiatives that meaningfully engage and encourage fans to practice sustainable behaviour at home, work, and play to advance into this next phase of sports sustainability,” states the guide, breaking down the advice into the following eight sections:

1. Assess the baseline capacity of your organisation: Making sure your organisation is credible (e.g. is currently demonstrating the behaviour it is trying to instill in other, such as recycling), and making sustainability a core value of the company.

2. Identify a desired behaviour change: Choose a behaviour that your organisation actively practices (e.g. composting – at home, in the stadium, composting food scraps, using compostable single-use plastics).

Read full article here.

World Cup Fans Encouraged to Offset Emissions with Ticket Giveaway

Travelling fans are expected to be responsible for 75% of the carbon emissions generated during the World Cup (Credit: Getty Images via FIFA)

Travelling fans are expected to be responsible for 75% of the carbon emissions generated during the World Cup (Credit: Getty Images via FIFA)

Ticket holders for this year’s FIFA World Cup have the chance of winning tickets for the final if they take part in a campaign to offset their carbon footprint.

As part of its Climate Action Campaign, the world football governing body will offset 2.9 tonnes of carbon emissions for every person that signs up by investing in projects that remove or prevent emissions.

Fans travelling to Russia for the tournament are expected to account for 74.7% of the 2.1 millions tonnes of carbon dioxide that the event is likely to generate.

Where emissions cannot be eliminated, FIFA and the local organising committee will fund other verified low-carbon projects in Russia and overseas.

World Cup ticket holders can sign up for the initiative at FIFA.com, and will instantly enter a prize draw for the tickets.

During the World Cup, fans will also be encouraged to use public transport, with their match tickets doubling up as transport tickets.

Read the full article here.

GYC presents Operation Earth: Project Green

By The Galt Herald

Annika Krusche, exchange student from Marburg, Germany, works on a project for the Galt Youth Commission annual art exhibit.

Annika Krusche, exchange student from Marburg, Germany, works on a project for the Galt Youth Commission annual art exhibit.

The Galt Youth Commission (GYC) and all its exhibiting artists invite you to come and experience a thought-provoking interactive exhibit and interpretive centers this Friday, April 20 from 5 – 8 p.m. at the Littleton Community Center. Admission is free and open to everyone – families of all ages, interests and backgrounds.

Last summer, members of the Galt Youth Commission (GYC) attended the Youth Sports and Climate Summit as a part of the 2017 Green Sports Alliance held at Golden One Stadium in Sacramento. During this visit, the youth commissioners came to realize the great impact we all have on our planet and how humans, young and old, can change the consequences of environmental degradation.

As the GYC was selecting a theme for this year’s Teen Art Exhibit, all of the commissioners agreed that by sharing the lessons they learned and involving our whole community, elementary to high school and those long out of high school, maybe they could effect change in Galt to make it a better, healthier place.

Led by Celio Gonzalez, a first year GYC member, commissioners have been creating and collecting submissions from schools and students – some from groups and some from individuals.

“Teachers have really engaged in this activity with their students”, Gonzalez said. “They have developed projects for their classrooms and taken ownership of the theme.”

From robots to flying jellyfish to virtual reality, each piece has been developed to help the community and its youth think about the choices they make and alter their behavior to improve the condition we live in.

View the story here.

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