Blog Archives

Committed Westside Partners join Atlanta Habitat Homebuyer for Meaningful Build

2017.06.16-NewsFeed-Atlanta Habitat-IMAGE

As part of its commitment to keep affordable homeownership options on Atlanta’s historic Westside, Atlanta Habitat for Humanity is building a new house in the neighborhood—its first in nearly 10 years.

Atlanta Habitat homebuyer, Ms. Medley, selected the Westside to build her first home for she and her family because she wants to be invested in the historic community.

This Friday, Ms. Medley will have help with her build from some of Atlanta’s corporate and government leaders who are partners in  creating meaningful change in the Westside communities. Leading the build effort alongside Ms. Medley is Atlanta Habitat house sponsor Novelis and its Recycle for Good Campaign, which is funding the house from nearly three million recycled aluminum cans—many of which were collected during the 2016-17 Atlanta Falcons season.

WHO:    Ms. Medley – Atlanta Habitat Homebuyer
Frank Fernandez – Vice President, The Arthur M. Blank Family Foundation
Scott Jenkins— General Manager, Mercedes-Benz Stadium and Chair, Green Sports Alliance
Steve Pohl – Senior Vice President, Business Performance and Execution, Novelis
Lisa Y. Gordon— President and CEO, Atlanta Habitat
Stephanie Stuckey-Benfield—Chief Resilience Officer, City of Atlanta
John R. Seydel – Director, Sustainability, City of Atlanta
Ovie Mughelli – Former Atlanta Falcon

Read more here.

Environmental Innovator Winner: Oregon State University, Beaver Athlete Sustainability Team (BAST)

Oregon State University Athletics, Beaver Athletes Sustainability Team (BAST)

Nomination Application

Description of Project or Initiative: Please describe the program or initiative and how the applicant is leading the industry in encouraging environmental and social change in 500 words (4000 characters) or less. Be sure to include how the project or initiative embodies the 2017 Green Sports Alliance Summit Theme, PLAY GREENER ™: Engaging Fans, Athletes, and Communities.

The BAST (Beaver Athletes Sustainability Team) is comprised of student-athletes across all sports working to make the Oregon State athletic department the most sustainable and environmentally conscious athletic department in the Pac-12. The hope is to create a culture within Oregon State athletics that understands and recognizes the impact we have on the environment and strives to develop solutions to reduce that impact.

The team is leading the way in student-athlete involvement with collecting give away items after games, helping educate fans on proper recycling, and constantly pushing OSU athletics to make Oregon orange again. With weekly meetings, the group sits down to brainstorm ways on making environmental impacts on campus and within athletics. With the current projects of getting solar panels on all facilities through Players for the Planet, composting at team meals, energy efficient light bulbs, low-flow showerheads, and light timers so lights/TVs/computers are not constantly running. Recently with the help of the Green Sports Alliance and Pac-12’s initiative with various challenges, the BAST team has been more hands on with educating fans at games with what is acceptable to be recycled and what is not.

If possible, provide qualitative or quantitative data that demonstrates the environmental or social impact of your project.

During this past football season, the BAST group collected pompoms after the game from fans and throughout the seats. The team was able to collect 350 of the 500 pompoms back for our game against Cal and then 200 of the 500 LED light sticks that were handed out during the Arizona game. The group also educated 30 incoming student-athletes during the athletic departments BEST program about sustainability. During the Women’s Basketball Civil War game, the group collected 150 of the 500 pompoms distributed. The group is also using Eco-2-go containers that the school provides around campus during team meals. This helps to reduce the spread of illness around campus and is much more sustainable without generating waste.


Q&A with JT Marburger, President of Renew Merchandise

Continuing our April focus on sustainable procurement, the Alliance recently did an informal Q&A with JT Marburger, President of Renew Merchandise.

(Photo credit: Renew Merchandise)

(Photo credit: Renew Merchandise)

Alliance: What’s one of the major issues regarding sports apparel and fan merchandise in terms of waste and product sourcing?

Renew: My opinion is the sports market has not yet unilaterally used their branded merchandise to demonstrate the value of recycling, fair labor and other energy related issues.

Alliance: Would you please explain the process that Renew uses and how it’s better for the environment and solves waste stream issues?

Renew: Simply put, recycling is most valuable when you have a market for the recycled material.  We make all our apparel out of recycled plastic bottles and this is one of the most environmentally favorable textiles. There is a great blog post by O Ecotextiles that explains why recycled polyester (rPET) is considered a sustainable textile (see post here). What makes Renew unique in the marketplace is we only use post-consumer recycled bottles and we are use a 3rd-party to legally certify how many bottles it takes to make each of our garments.

Alliance: What’s one business reason sports teams should look into sourcing and selling sustainable fan apparel and merchandise?

Renew: If you are looking to attract millennials to your venue, then offering upcycled and sustainable items will be impactful! Millennials are driving the marketplace these days.

Alliance: Do you have any sports case studies that you’ve has been a part of?

Renew: The USTA and US Open came to us with an issue of recycling tennis cans used in the tournament over several years.  Their waste provider said they could not be recycled because of the aluminum on the lip.  We recycled them and turned them into 35,000 lanyards for next year’s tournament for $0.03 less than they were paying for the same product not made from recycled tennis cans!

The Atlanta Braves have a uniform program made from recycled bottles and it engages them with the fans by saying, “Look what happened to the bottles you used!” It’s an easy way to deliver a message that doesn’t require a major budget or endless resources.  Upcycling and recycled merchandise will be executed in a much bigger way in the very near future. We look forward to progressing the sustainable fan apparel and merchandise industry

About Renew Merchandise

Renew Merchandise builds sustainability programs and aims to change recycling habits via branded merchandise made from recycled waste. All Renew fibers are made from certified post-consumer PET bottles that would have ended up in landfills. Learn more at renewmerchandise.com

(Photo credit: Renew Merchandise)

(Photo credit: Renew Merchandise)