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NFL, PepsiCo And U.S. Bank Stadium Partners Including Aramark, SMG And The Minnesota Sports Facilities Authority Team Up To Score First Zero Waste Legacy Project At Super Bowl LII

Aramark

“Rush2Recycle” Will Intercept Waste at U.S. Bank Stadium, Home of the Minnesota Vikings

Image Courtesy of Rush2Recycle.com

Image Courtesy of Rush2Recycle.com

Project Aims to Set New Standard for Recycling and Waste Management at Future Large-Scale Events

The NFL, in partnership with PepsiCo, Aramark, U.S. Bank Stadium and the Minnesota Sports Facilities Authority, today announced Rush2Recycle, a game plan to recover more than 90% – more than 40 tons – of stadium waste at Super Bowl LII on Sunday, Feb. 4. After months of preparation to eradicate trash materials from the stadium, the 90%+ gameday goal will maximize recycling and composting. This zero waste effort aims to leave a positive green legacy at U.S. Bank Stadium and in the Super Bowl host city, and create a playbook for other leagues, teams, site operators and fans to intercept waste in their communities.

On gameday, every chef, custodian and fan will be part of the team working to recover at least 90% of stadium waste by recycling bottles and cans, composting organic materials like food waste and service ware, and repurposing items like discarded handbags, signage and construction materials through local community organizations. Rush2Recyle staff will encourage stadium fans to recycle and compost. Through this process, stadium partners introduced a tri-bin waste collection system, invested in a dedicated organics compactor and implemented a detailed post-game waste sort to insure each waste stream is contaminant-free. This work will leave a lasting impact after the final whistle, as the stadium’s waste diversion infrastructure will be permanent installations at U.S. Bank Stadium, helping protect the environment and reduce waste hauling costs.

“The NFL is a responsible steward of the environment in all areas of our business,” said NFL Commissioner ROGER GOODELL. “For 25 years, the NFL has strived to reduce the environmental impact of its events and leave a positive green legacy in host communities. Through this project, the League and its partners hope to set a new standard of environmental sustainability at the Super Bowl.”

The effort will also engage fans nationwide, inviting them to join the Rush2Recycle team and providing tips to recycle more and intercept waste at Super Bowl parties and year-round. PepsiCo and the Rush2Recycle ambassador – Super Bowl XL MVP and Pittsburgh Steelers Legend HINES WARD – are launching a social media campaign to showcase recycling MVPs across the country, and inspire fans to tackle waste in their communities. Ward will be sharing his own recycling end zone dance, the Rush2Recyle Shuffle, which will be made available at www.Rush2Recycle.com, along with tips and other resources.

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