Green-Sports Startups, Part 6: Raea Jean Leinster and Yuck Old Paint; Helping Stadiums Find New Homes for (Yuck) Old Paint

By GreenSportsBlog

Well-known global corporations, from Anheuser-Busch to Nike, have waded into the Green-Sports waters. While it makes sense for them to do so from PR and mission points of view, Green-Sports (for now) represents a small aspect of these companies’ businesses.

Then again, there are startups for which Green-Sports is a significant part of their raison d’être. Last year, GreenSportsBlog launched an occasional series, Green-Sports Startups that focuses on small (for now) companies and nonprofits that see the greening of sports as essential to their prospects for success.

In today’s sixth^ version of Green-Sports Startups, we bring you Yuck Old Paint (yup, that’s the name of the company), brainchild of Raea Jean Leinster, that finds second uses for stockpiles of leftover paint — including from places like Nationals Park in Washington, D.C.

Raea Jean’s story is colorful (there, I had to say it!), important and fun so ENJOY!

How does a Russian Studies major and a Czech minor who pursued a career path to work at the NSA, CIA and State Department and then became a concert violinist end up in the business of finding reuse opportunities for tons of cans of unused paint— from places like Nationals Park, home of the Washington Nats? And she calls her company Yuck Old Paint?

I know what you’re thinking: “This has to be FAKE NEWS!”

Nope. It’s the real, incredible story from the incredible Raea Jean Leinster.

FROM BRATISLAVA TO BELL LABS TO CONCERT VIOLINIST TO INTERIOR DESIGNER TO…

Leinster’s unlikely journey to becoming a Green-Sports pioneer started in an unlikely place: Bratislava, now the capital of Slovakia. But back in the late 80s-early 90s, just before the Soviet Union was about to collapse, Bratislava was part of Czechoslovakia. I’ll let Leinster pick up the story from there:

“I was in the middle of my Russian and Czech studies at George Mason University when the Soviet Union collapsed. So I dropped out of school to go to Czechoslovakia and teach English. While in Bratislava, I saw first-time-ever capitalist billboards in the former Eastern bloc for Apple, Coke and Marlboro. I asked myself, ‘how do these companies permeate a city like Bratislava when there was no real diplomatic US presence there?’ I realized that brands and business move faster than countries, so I redirected my career path to international business.”

Read the full article here.

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Braskem Launches New Renewable Resin in Allbirds Shoes

By Sustainable Brands

2018.09.18-Braskem Allbirds-IMAGE

Braskem launches new renewable resin in Allbirds shoes

Made from sugarcane, the new product is the first with its characteristics to be made from a renewable resource and should supply the footwear, automotive, flexible packaging industries, as well as others

São Paulo, August 1, 2018 – In line with its strategy to strengthen renewable chemicals, Braskem is launching a resin made from sugarcane. Designed for applications in industries such as footwear, automotive, transportation and others, the new product arrives to expand the company’s I’m green™ portfolio, which already is known around the globe for its green polyethylene, the world’s first biopolymer to be produced on an industrial scale.

Developed in partnership with San Francisco-based Allbirds, the brand is the first to use renewable bio-based EVA resin (ethylene vinyl acetate copolymer), which is a sustainable innovation from Braskem’s I’m green™ brand that will be adopted in the new Sugar footwear line. Already on sale in the United States, New Zealand, Australia, and Canada, the new line combines comfort, design and sustainability.

“With this development, Braskem is demonstrating its leadership in sustainable manufacturing to the entire chemicals industry,” said Joey Zwillinger, co-founder and Co-CEO of Allbirds, “Allbirds is thrilled to partner with Braskem to bring this incredibly sustainable alternative, and to share it with the rest of the world.”

 “The partnership with Allbirds is ideal for launching this new renewable resin, since, like us, it is a company that pursues innovation and sustainability in its products,” said Gustavo Sergi, director of Renewable Chemicals at Braskem.

Closely following the industry’s competitiveness and needs to arrive at the new solution, Braskem made adaptations in its plant located in Triunfo, Brazil, to produce the renewable resin. With characteristics such as flexibility, lightness and resistance, the resin helps to reduced greenhouse gases in the air by capturing and storing CO2 during its production process.

Since it began to be produced, in 2010, Braskem’s I’m green™ polyethylene made from sugarcane has captured the attention of companies around the world interested in adopting the solution. Today, the biobased polyethylene is used by over 150 brands in Europe, United States, Asia, Africa and South America.

Innovation is a key pillar of Braskem’s growth. “We’re always seeking to strengthen our position as the leader in the chemistry of the future. As part of this strategy, this year we launched our operation in Boston, Massachusetts with a focus on biotechnology and advanced materials,” concluded Sergi.

Read the full article here.

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Eagles to Launch Bottle Cap Recycling Program at Lincoln Financial Field

By IAN BUSHKYW Newsradio

2018.09.18-Eagles Braskem recycling program-IMAGE

PHILADELPHIA (KYW Newsradio) — The next opponents to be tackled by the Eagles… are bottle caps.

The team has announced a partnership with Braskem, the Philadelphia-based plastics giant, on a major recycling push.

Bottle caps collected at Lincoln Financial Field and the NovaCare Complex will be recycled and made into new products.

The Eagles say the effort will be highlighted in an interactive fan zone at the Linc’s HeadHouse Plaza. Students in several dozen local schools will receive access to an online education pogram for science, technology, engineering and math careers.

Read the full article here.

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