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Monthly Archives: June 2018

FIFA Annual Report: $10m Set Aside for Sustainability Projects Over the Next Four Years

During 2017, $3.9m was spent on 99 community-based sustainability projects (Credit: FIFA)

During 2017, $3.9m was spent on 99 community-based sustainability projects (Credit: FIFA)

FIFA has set aside $10m for its sustainability, human rights and anti-discrimination programme over the next four years, according to the organisation’s annual report.

The sum is part of a wider $2.3bn investment budget for development and education for the 2019-2022 cycle.

Of that budget, the majority ($1.3bn) will be allocated to member associations. Development and educational programmes – of which sustainability is included – will receive $223m overall over the course of the four-year period.

Women’s football development will gain a $67m investment, while $65m will go towards the FIFA World of Football Museum (see full investment in article).

In 2019, $2m of the $579m budget set aside for development and education will go towards FIFA’s sustainability, human rights and anti-discrimination programme (see in article).

The world football governing body’s report also revealed that it had contributed $3.9m to supporting 99 community-based sustainability projects in 55 countries during the course of 2017.

However, the news is likely to be overshadowed by the announcement that North America’s bid to host the 2026 World Cup has been successful.

With several LEED-certified stadiums already built to host the matches, plus an extensive carbon, waste and sustainable procurement strategy, bid organisers promised that the tournament (which will be hosted in the US, Mexico and Canada) will “set new standards” on sustainable event management.

Morocco, which also threw its hat into the ring to host the tournament, misses out despite putting economic and environmental sustainability at the heart of its bid. The bidding committee for the North African nation pledged procurement in line with ISO 20400 standards, biodiversity legacy and the creation of a Sustainable Development Committee.

However, its plan to build legacy modular stadiums – temporary structures that can be downgraded or demolished following the tournament, with materials donated to other projects – was described by FIFA an “inherently risky”.

Read full article here.

NFL Joins the Green Sports Alliance as a League Member

By Bioplasticsmagazine.com

Today the Green Sports Alliance announced a league membership driven by the NFL Environmental Program. With this new membership, the Alliance will support league sustainability efforts.

“The Green Sports Alliance is delighted to have the NFL join our mission to support healthier, more sustainable communities where we live and play,” said Justin Zeulner, Executive Director of the Green Sports Alliance. “Several NFL teams and venues have been members of our organization for many years and we’re thrilled that the NFL, as a league, is formally pledging their commitment to the environment by joining the sports greening movement and our impressive membership base. Together we have the opportunity to inspire and educate millions of fans around environmental stewardship and engagement.”

“Professional sports organizations compete in many areas,” said Anna Isaacson, NFL Senior Vice President of Social Responsibility, “But sustainability is one area where the interests of all organizations converge. Protecting our shared environment and preserving it for future generations is a common goal that we all can support and upon which we can cooperate and share resources and best practices.”

Alliance members now number nearly 600 organizations and fans representing 15 leagues in 14 countries.

The NFL began the first environmental initiative at a major professional sporting event in 1994 at Super Bowl XXVIII in Atlanta, with the introduction of a pilot recycling program. During the past 25 years, the leagues sustainability portfolio has grown to include extensive recovery projects for both prepared food and event materials, collection for donation of hundreds of thousands of books and sports equipment items, use of green energy to power our signature events, public E-waste recycling events in partnership with NFL sponsor Verizon, and an award-winning urban and community forestry program that has left a permanent green legacy in every Super Bowl host community since 2004.

In 2017, the Alliance honored Jack Groh, Director of the NFL’s Environmental Program, for his instrumental work in greening NFL events including Super Bowl, Pro Bowl, and the NFL Draft. With Mr. Groh’s support, the NFL has been a leader in event sustainability and continues to push forward new initiatives and environmental projects addressing the large-scale impact sporting events have, with a goal of leaving permanent green legacies in every host community they visit.

Read the full article here.

New James Cameron Documentary Explores The Athlete Vegan Movement

By Rachel Krantz, Good Sports

2018.06.22-GameChangersDocumentary-IMAGE

A new documentary called “The Game Changers” is out to prove that a plant-based diet is the most advantageous one for athletes — or, really, for anyone interested in improving their health.

The film, executive produced by “Titanic” and “Avatar” director James Cameron, is slated for release in fall 2018. It’s the latest signifier of the growing trend in sports in which an increasing number of athletes are choosing a plant-based diet — eschewing the traditional high-protein or high-carb diets of the past.

Everyone from Venus Williams to the defensive line of the Tennessee Titans to the NBA’s Kyrie Irving and the NFL’s Colin Kaepernick is eating plant-based diets, citing numerous health benefits as their motivations.

Several other films, such as “What the Health” and “Forks Over Knives,” also focus on the health benefits of a plant-based diet, but “The Game Changers”’ producers have a clear and somewhat new angle: It also aims to dispel myths tying manhood, virility, and strength to meat consumption.

In one section of the film, researchers conduct an experiment proving that a plant-based diet leads to stronger and more frequent erections — and it’s led to some, shall we say, firm responses.

At our very first screening at the Sundance Film Festival, I had a long line of people who wanted to know how to start eating plant-based RIGHT NOW,” U.S. Olympian Dotsie Bausch, an athlete spotlighted in the film, says. “After seeing the film, no one wants to wait or make the transition slowly. My hope for ‘The Game Changers’ is that it jump starts this plant-based revolution.”

Bausch, the oldest Olympic competitor in her discipline, stood as a plant-based athlete on the Olympic platform at almost 40 years old. She experienced nearly immediate changes when she went vegan. “My blood flow increased, my digestion improved, my recovery time was cut in half, and I had teammates who were 10 years my junior chasing me around the track,” Bausch tells GOOD.

Read the full article here.

 

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