Land Rover BAR set a goal to be a global leader in professional sports teams, showcasing that it is possible to win on the field of play with sustainability at the core of operations. The publication of the team’s third Annual Sustainability Report shows that the team are right on track, in a year where the team’s work has been recognised by Beyond Sport, with the Sport for Environment Award; and by the British Marine Trade Association with the Boating Business Environment Award; and finally by Boat International – Ocean Awards who awarded us the Seafarer’s Award.
In 2014 Land Rover BAR published their first Annual Sustainability Report, a statement of the team’s intent to put sustainability at the heart of the team’s operations, supported by Exclusive Sustainability Partner 11th Hour Racing.
Last year, the second annual sustainability report underlined the team’s commitment to its goals and marked an important transition, as the team moved from temporary offices and docks to a purpose-built facility housing all of the team’s activities on Portsmouth waterfront in the UK.
The publication of their third report; the 2016 Land Rover BAR Annual Sustainability Report marks the first full year that the team have been operating from their base and is another big milestone on the team’s sustainability journey.
Skipper and Team Principal, Sir Ben Ainslie commented: “Sustainability has been embedded in our mission at Land Rover BAR since day one. This report will show how we have maintained our quest to win the America’s Cup, while building a sustainable long-term business with the utmost respect for all the principles of sustainable operation.
“The past year saw some real landmarks as the team base was awarded BREEAM Excellent Standard – we believe we are the only British professional sports team to operate from such a building. Our work was also recognised by three independent awards. We achieved all this while winning on the water, with victory in the America’s Cup World Series 2015-16.
“We believe operating sustainably means operating efficiently and highly effectively. It is the future, and we believe we are proving it. We will continue to work hard to take this message out to the world.”