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Monthly Archives: September 2016

Can Men Be More Influenced to Embrace Sustainability as Sports Continue to Become Greener?

A Blog by SustainU
(A Green Sports Alliance Partner & Summit Sponsor)

Photo courtesy of SustainU.

Photo courtesy of SustainU.

Within the sustainability industry, there is currently a conversation on whether “green” can be thought of as masculine. The prevailing view in some sustainability circles is that “going green” is thought of as more feminine. Though making more conscious and responsible purchasing decisions has no gender-specific connotations behind it, to some, the stigma still appears to exist.

According to a new study, “Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption” from the Journal of Consumer Research, people identify eco-friendly practices as “feminine” practices. They also found that men might avoid sustainable behaviors and products ENTIRELY, all just to “protect their masculinity.”

In an article from Quartz covering this specific subject, the reason for this stereotype is unclear. Some point fingers at green marketing or at women just “tending to be” more responsible. However, in terms of green marketing, it seems that if masculinity has been affirmed then males will feel more comfortable “going green.”

Enter the expanding world of sustainability practices and sports. Can the increased expansion of this market help to dismantle some of these stereotypes?

Read the full blog entry here.

Email erik@greensportsalliance.org to learn more about 2017 Summit sponsorship opportunities and our Corporate Members Network.

Jonathan Smith, CEO, Golf Environment Organization

GreenSportsBlog
By Lew Blaustein

GEO Certified flags flying on a GEO Certified Golf Course. (Photo credit: Golf Environment Organization)

GEO Certified flags flying on a GEO Certified Golf Course. (Photo credit: Golf Environment Organization)

Golf is a sport with unique environmental challenges and opportunities as compared to most others due, in large part, to its close relationship with landscapes, ecology and the natural environment. GreenSportsBlog has been chronicling the efforts, especially in the US, to green the game from tee to, well, green (click herehere and here for examples). Now we turn our attention to the work of the Golf Environment Organization (GEO), the international non-profit that is entirely dedicated to advancement of sustainability in the sport around the world. We spoke with its CEO, Jonathan Smith, about GEO’s programs, which aim to conserve nature and resources and help maximize the positive social and environmental impacts of golf around the world.

GreenSportsBlog: Jonathan, you are a rarity—a true Green-Sports veteran—having been involved since 1996, well before I was even aware of Green-Sports’ existence!

Jonathan Smith: Yes, when you put it that way, I guess I am a bit of a graybeard. I have always loved and participated in sport, playing golf, rugby, cricket and football (soccer) from a young age. I relish the teamwork and tests sport brings, which now feel very relevant to addressing the global sustainability challenges we all face.

GSB: And you come from the Home of Golf, Scotland.

JS: Indeed, and growing up in Scotland it was hard not to get into golf! And I guess to some extent golf played a part in attracting me to University of St. Andrews where I studied Geography. From there I enjoyed summers working at The Open, before moving into environmental management – with a large private landowner and government agencies. I then jumped at the opportunity to combine two great passions when the Scottish Golf Union became the first in Europe to employ a full time Environmental Manager in 1996.

Read the full interview here.

Levi’s Stadium, Home of the 49ers, Unveils Rooftop Farm

CNN Money
By Parija Kavilanz

What do football and farming have in common?
Levi’s Stadium.

2016-09-13-49ers-rooftop-garden-image

Photo courtesy of San Francisco 49ers.

The home of the San Francisco 49ers has unveiled a new urban farm on the roof of the football stadium. It’s expected to generate 150 pounds of produce each week that will be used to cook up food items for club spaces and private events at the stadium.

The Faithful Farm, as it’s called, isn’t a small garden patch either. It occupies 4,000 square feet of the eco-friendly stadium’s 27,000-square-foot green roof, which features a variety of plants native to the Bay area. The roof also has solar panels used to generate renewable energy.

Some of the 40 different crops on the farm include tomatoes, summer squash, eggplants, peppers and zucchini. Plus, there’s an herbs garden with basil, sage and lavender.

Some of the produce will be given to organizations, such as the Salvation Army, that help people in need.

“Our green roof helps reduce heating and cooling requirements within our suite tower and carving out this small portion to grow crops further minimizes our carbon footprint by reducing our reliance on outside food sources,” Jim Mercurio, 49ers vice president of stadium operations and general manager, said in a statement.

The setup for Faithful Farm is somewhat unique: the rooftop is above the 9th floor that was built specifically for the farm.

While Faithful Farm is the first NFL vegetable garden, it’s a part of a growing trend at stadiums. There’s already a rooftop farm on the third base side of the Red Sox’s Fenway ballpark in Boston.

Read the full story here.

Photo courtesy of San Francisco 49ers.

Photo courtesy of San Francisco 49ers.

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