The Green Sports Alliance teamed up with the Portland Trail Blazers to host the Second Annual Rip City Eco Summit on March 24, 2015. The sustainability/community-focused event coincided with the NBA’s Green Week and the Trail Blazers’ Green Game vs. the Golden State Warriors. This year’s event took place in the newly renovated Kuni Lexus Club Level at the Moda Center, an ideal setting to showcase the Blazers’ commitment to better practices in sustainable arena operations.
Eco Summit attendees had the opportunity to visit several sponsor tables, representing the wide array of vendors and community organizations that are committed to providing environmentally sound and socially responsible solutions for the sports industry and beyond. Two panels of community and business leaders along with industry trailblazers discussed the role and importance of environmental, social, and economic responsibility within sports and entertainment:
Panel #1 Green Sports Alliance – Models for Activating Fans Around Sustainability:
- Green Sports Alliance
- Bonneville Environmental Foundation
- Council for Responsible Sport & University of Oregon Office of Sustainability
- Vulcan Productions
Panel #2: Portland Trail Blazers – Community Partnership in Sustainability:
- Portland Trail Blazers
- Urban Gleaners
- Friends of Trees
- Rose Quarter
The panelists highlighted campaigns and partnerships that have used innovative tactics to activate sports fans around environmental and humanitarian issues and encourage them to take action. Here are a few tips from these engagement experts:
- Partner with organizations that know their audience very well and know best how to activate them
- Ensure the activation is equally valuable to all partners
- Create activations that truly engage the audience: create a memorable experience
- Your best stories are those that are told by others: when partners tell each other’s stories and advocate for one another, it is much more impactful to the audience
Find out more about the Portland Trail Blazers’ and the NBA’s greening efforts at nba.com/green and follow the conversation on Twitter at #NBAGreen, #GreenSports, @SportsAlliance, @trailblazers and @NBACares.
Schneider Electric, a global corporation that specializes in providing energy efficiency solutions for hundreds of facilities around the world, is making a major leap into the field of sports and entertainment venues. In February, Schneider was named as a founding partner of the new arena project slated for the south end of the Las Vegas Strip, a $375 million project being funded through a partnership between AEG and MGM Resorts International.
As a partner, Schneider Electric will take the lead on designing, installing, and operating all of the lighting, security, and metering systems that require energy in the building. The company will utilize its expertise as facilities automation specialists to streamline gas, water, and electricity usage in the venue. The company will try to find ways to reduce the environmental impacts of the 20,000-seat arena, slated to open in spring 2016.
Schneider, as a founding partner, will continue to provide its services as a partner after the venue opens. “Our participation is not just in the construction and set-up,” Schneider Electric chief marketing officer Chris Hummel said about the announcement, “for we have been engaged to participate as an efficiency and sustainability consultant. We have many ideas about how to make these technologies more experiential for the fan base.”
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Canada’s Best Racing Team, competing in the TA2 Trans Am and NASCAR Canadian Tire Series racing circuits, announced last month that it had signed 2014 sensation Kevin Poitras to its team for the 2015 season. Along with Joey McColm and Erica Thiering, Poitras will race in both circuits for the team with an aim at improving on his fourth-place finish in the Trans Am series in 2014.
Poitras adds another dimension to CBRT’s commitment to improving the sustainability of its operations. Prior to racing full-time, Poitras had previously founded Post Plastics in 2000. The Toronto-based company is a leader in plastics recycling and landfill waste diversion in Canada, making Poitras an ideal face for the CBRT.
“We are thrilled to welcome Kevin to our roster of top-notch drivers, all of whom share CBRT’s core values and goals,” team owner Bud Morris said about signing Poitras. “As a leader in marketing solutions and strategic partnerships, we embrace the opportunity to work with drivers who can use their background and expertise to strengthen our messages to partners, sponsors and fans.”
Read the full article here.