Monthly Archives: June 2013

Green Sports Alliance Experiences Continued Growth in Second Year

Leading sports greening nonprofit adds 40 new members and 
plans 3rd annual Summit to be hosted on the east coast

June 4, 2013 (Portland, OR) – The Green Sports Alliance, an unprecedented collaboration among professional and collegiate teams, venues and leagues dedicated to the greening of the sports industry, experienced strong continued growth in its second year since launching nationally. The Alliance added 40 new teams and venues as members as well as three new board members. With two successful Green Sports Alliance Summits under its belt, the Alliance proudly announced it was venturing out of the Pacific Northwest to host its third annual Summit in New York City.

“The Green Sports Alliance has seen extraordinary membership and organizational growth over the past year,” said Scott Jenkins, Chairman of the Green Sports Alliance and Vice President of Ballpark Operations at the Seattle Mariners. “We’re proud to see the great strides made by many teams and venues to integrate sustainable practices into their operations and events. As a catalyst for the sports greening movement, we look forward to continuing to grow as an organization to provide valuable member resources and industry support.”

The Alliance continues to attract interest from a wide range of sports organizations. With the past year’s growth, the Alliance’s membership now includes nearly two thirds of MLB, half of NHL, and one third of NFL teams and venues, in addition to dozens of other members from the NBA, NCAA and several minor leagues. Alliance members come from 15 different leagues in total. New members from the past year include Major League Soccer (MLS), Madison Square Garden, the Philadelphia Eagles, MetLife Stadium, The Ohio St. University, and the Minnesota Wild, among many others. Last year, 20 different Alliance members were featured in the NRDC Report Game Changer: How the Sports Industry is Saving the Environment.  Additionally, many Alliance founders and members were recognized for their significant accomplishments in the NRDC Game Changers for Environmental Stewardship video.

The Alliance has also expanded its Board of Directors in the past year, welcoming three new board members to bring the lineup to 14 thought leaders in sports and sustainability. Bringing a great depth of experience and success in the technical aspects of environmental initiatives at sports venues, as well as an industry-level viewpoint on emerging trends, the newest board members will enable the Alliance to expand both its expertise and its reach across the sports industry. The new Alliance board members are:

  • Joe Abernathy, Vice President, Stadium Operations, St. Louis Cardinals
  • Stephen Ashkin, Executive Director, Green Cleaning Network
  • Jennifer Regan, Global Sustainability Director, AEG

See the full Green Sports Alliance Board of Directors at www.greensportsalliance.org/about/

To showcase the growth of the organization and the environmental leadership of teams, venues and events across North America, the Alliance has brought its third annual Summit to the heart of the sports industry, New York City. The 2013 Green Sports Alliance Summit will be held Aug. 26-28, 2013 at the New York Marriott at the Brooklyn Bridge. The innovative and dynamic 2013 Summit Program of panels, workshops, roundtables and tours features opportunities for industry stakeholders to learn from over 80 leaders at the forefront of the sports greening movement, including representatives from over 40 professional and collegiate sports organizations. For the complete program and speaker list, visit www.greensportssummit.org.

First #GreenSports Activation Day a Hit

Two weeks ago on Thursday, May 23rd the Twittersphere was afire with green sports messages. Over the course of day 400+ tweets and re-tweets were shared with the #GreenSports hashtag. With a combined audience of millions of followers, Green Sports Alliance members, partners and supporters shared the word far and wide that the movement to green the sports industry is going strong. The messages came from teams, venues, leagues, athletes and industry partners from across North America.

Industry heavy hitters like the NBA ( 7.3M followers), NHL (1.8M followers), US Open (270K followers), Seattle Mariners (117K followers), ASU Sun Devil Athletics (22K followers), to name only a few,  sent multiple messages to their followers about their green sports successes – touting facts of food donated, waste diverted, trees planted, energy and water conserved and so on. And, their fans listened; re-tweeting messages to show their support and keep the conversation going. One green sports message shared by the Seattle Seahawks on Facebook was “Liked” by nearly 1,700 fans.

Even professional athletes chimed in to share their #GreenSports stories and show support for the movement. We heard from green sports leaders such as:

The day also featured a #GreenSports Twitter Chat with special guests Scott Jenkins, Vice President of Ballpark Operations, Seattle Mariners, and Rachel Gutter, Director of the Center for Green Schools, USGBC. The one hour conversation highlighted how the organizations are working together to advance green sports and green schools. Click here to read the transcript.

All-in-all, it was a very good day for the movement, but remember that every day is a good day for green sports, so help us continue the conversation by following @SportsAlliance and #GreenSports.

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